Brand Manager, South Africa

**Meaningful Work From Day One**

This role leads brand building for the Jack Daniel’s Family of Brands (JDFOB) across all Southern Africa markets. As Brand Manager JDFOB, this person must be a dynamic, creative, collaborative &, inclusive marketer who is excited by the opportunity to step change JDFOB brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, and translates insights into action will be successful and fulfilled by this role.

**What You Can Expect**

The role is responsible for managing the JDFOB for South Africa, consisting of:

- Jack Daniel’s Old No. 7
- Jack Daniel’s Flavours
- Jack Daniel’s Single Barrel
- Gentleman Jack, and
- Jack Daniel’s RTDs*

The role is responsible for leading the JDFOB across South Africa, the largest brand in the Brown-Forman portfolio, collaborating closely with our partners to deliver volume, value & brand health metric growth across the JD portfolio and, ahead of competitors in the South Africa territory.

**South Africa Brand Strategy**:

- Working with Regional Marketing Manager to set & refine the long term JDFOB brand strategy for South Africa
- Working with Regional Marketing Manager to deliver investment plans to drive profitable JDFOB growth, underpinned by:

- A deep understanding of consumer insights
- Category context, competitor brand performance & activity
- Measurement & evaluation, enabling acceleration or optimization of investment
- Being a key proponent of the Brown-Forman Brand Growth Framework, internally & externally (agencies & distributor)
- Ensuring alignment & compliance with Global brand strategies, partnerships & priorities
- South Africa portfolio development:

- Support the Regional Marketing Manager, regularly assessing & evaluating the existing JDFOB and future portfolio evolution needs
- Working with Finance & Regional Marketing Manager, support the pricing strategy across JDFOB, ensuring compliance with global guidance

**Brand planning**:

- Lead the brand planning process across the JDFOB, working with RGBC brand managers, ensuring delivery of these plans in line with B-F planning cycle parameters
- Ensure process is collaborative & inclusive with internal cross-functions & distribution partner
- Support Regional Marketing Manager in identifying resources & tools necessary for brilliant execution across markets
- Ensure robust measurement & evaluation of marketing activities, leveraging/ requesting the tools necessary to support this
- Work collaboratively with Regional Marketing Manager, Area Manager & distributor partner to ensure synergy between brand plans, country plans & commercial activities
- Measurement, Evaluation & Tracking
- Be a key proponent for a measurement & evaluation culture within B-F, consistently assessing all JDFOB marketing activities and, determining opportunities for improvement or acceleration
- Support in building a culture that is constantly aware of category, consumer & channel trends, ensuring our business is informed & empowered to make decisions in response to these.
- Fluent in assessing, diagnosing & reporting marketing & commercial data
- Support in championing competitor activity monitoring, with rest of marketing team & distributor partner, ensuring competitor activities are tracked & reported, equipping B-F SA to respond in an appropriate & timeously manner

**People management (indirect)**:

- Through strong collaboration with Regional Marketing Manager, Area Manager & RGBC, provide clear direction and objectives, managing execution & implementation priorities for the region
- Clear & inclusive communication - Be able to communicate & collaborate with all levels of B-F employees, locally & globally, as well as with RGBC

**Agency Management**:

- Support the Regional Marketing Manager in deploying agency services to deliver effective and efficient marketing services to increase JDFOB performance & brand health metrics
- Manage contracts and agency relationships, performance, pitching and agency selection where necessary, ensuring fair & constructive assessment of partners, fostering the delivery of more effective marketing activities.
- Champion brilliant briefing, ensuring all JDFOB briefs (media, research, creative & bespoke projects) embody our BFBGF, are clear, well written and inspiring.
- Foster strong collaboration between Creative & Media agency partners.
- Working with our global brand teams, be a proponent of building strong relationships between our local agency partners and global agency partners
- Marketing coverage:
South Africa, Zimbabwe, Lesotho, Eswatini, Mozambique, Botswana, Namibia, Malawi

**What You Bring to the Table**
- Demonstrable marketing experience either at an ABM or BM level
- Sound financial acumen with understanding of P&Ls
- Sound understanding of market, category & consumer data
- Experience working across multiple markets in preferred
- Experience working in large FMCG or alcoholic beverage in