Brand Manager

2 weeks ago

Milnerton, South Africa Southern Oil (Pty) Ltd Full time

**Short Summary**:
***
The primary responsibility of this position is to be a brand custodian for overseeing brand-related projects and working closely with marketing teams to execute the projects. The Brand Manager will develop brand strategies for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. You will typically manage a team that supports their efforts and reports to higher-level marketing staff. The ability to work autonomously, efficiently and in a flexible manner within the marketing team is crucial.

**Responsibilities**:

- ** Research and Planning**
- Conduct consumer and market research.
- Identify how our brand is currently positioned in the market.
- Design a research-based brand strategy for budget planning.
- Identify research needs and execute research studies and projects.
- Analyze research to identify opportunities.
- Stay current on market trends and competitive activity.
- Define and manage the brand communication strategy.
- ** Budgeting and Reporting**
- Revenue Management
- Cost and Budget Management
- Driving profit.
- Focus on aligning all departments on the brand plan.
- Setting up a brand plan.
- Reporting on strategies and performance.
- Measure and report on the success of marketing campaigns.
- Establish and maintain brand budgets.
- Make decisions about the cost of branding and analyse trends.
- ** Marketing and Communication**
- Project manage marketing campaigns against deadlines.
- Develop and execute marketing campaigns aimed at communicating the brand message.
- Communicate our brand personality internally and align the company around ideas.
- Anticipate consumer trends and keep the brand up to date.
- Define and manage the brand communication strategy.
- Own the development and messaging of the brand narrative.
- Create and manage marketing programs and campaigns.
- Media planning and strategy.
- Key account marketing management events and advertising.
- New product launches and marketing launch campaigns.
- Packaging and advertising for the company.
- Ensure brand consistency and execution across digital channels.
- Images and photography briefing and coordinating a shoot or sourcing.
- Research and store visits.
- Maintaining a strong working relationship with Sales Team.
- Working with internal departments for input and buy-in.
- Liaising with stockists for information for cooperative advertising.
- ** Departmental and Commercial**
- Strong focus on driving profitability.
- Strong focus on protecting brand value and building brand value.
- Focus on cross-departmental alignment and implementation.
- Implement marketing and commercial strategy.
- Achieve sales targets through marketing.

**Key Competencies**:
***

**Education and Experience**
- Bachelor's degree in the relevant major.
- Literate in English, but a second African language is an advantage
- At least 2 years of experience in a similar role

**Interpersonal Skills**
- Excellent knowledge of marketing know-how
- Excellent project management skills
- Good communication skills
- Creative and trend savviness
- Focus and responsibility
- Analytically minded and logical thinking
- Excellent work ethic and integrity
- Excellent time management skills
- Initiative and drive
- Tolerance for stress
- Energetic and team player

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