Brand Manager

2 weeks ago

Milnerton, South Africa Competent People Solutions Full time

The main purpose of this role is to develop and implement a brand strategy for THE COMPANY. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. Responsibilities Brand Strategy & Positioning Conduct consumer and market research. Identify brand market position. Design research-based brand strategy. Own the development and messaging of the brand narrative. Define and manage the brand communication strategy using various media. Communicate the brand personality internally and align the company around core brand ideas. Marketing Planning & Execution Convert agreed-upon marketing strategies into feasible, workable project plans. Develop, execute, and manage marketing programs and campaigns. Co-ordinate and liaise with the broader marketing team regarding campaigns. Maintain brand consistency across all marketing channels, including social media. Research & Trend Analysis Identify research needs, execute studies, and analyse findings to uncover opportunities. Stay current on market trends and competitive activity. Anticipate consumer trends and ensure the brand remains relevant. Performance Measurement & Reporting Measure and report on the success of marketing campaigns. Report weekly, monthly, and quarterly on marketing metrics. Budget & Financial Oversight Establish and manage brand budgets. Ensure marketing budget compliance. Make decisions about branding costs and analyse customer spending trends. Public Relations & Stakeholder Engagement Maintain the company’s public image through strategic marketing initiatives. Build relationships with influencers, journalists, and media outlets. Oversee social media accounts to ensure brand consistency. Sales Enablement Achieve sales targets through effective marketing efforts. Health and Safety Participate in safety forums and attend relevant training/programmes. Report all safety incidents to the relevant people. Comply with safety policies and procedures. Always wear protective clothing (where applicable). Requirements Qualification and Experience Business or marketing-related degree or equivalent professional qualification. 3 years of Sales & Marketing experience in a similar role. Previous working experience in the FMCG space essential. Demonstrated project management skills. Conceptual creative development across design/art direction, copy and content. Creative thinking and development across media channels and platforms. Strong experience in social media and e-commerce. Enthusiasm, hands‑on mentality, entrepreneurial as well as a high degree of flexibility. Knowledge, Skills and Attributes Excellent communication skills. Analytically minded & logical thinking skills. Excellent work ethics and integrity. Excellent time management. Initiative and drive. Problem solving skills. Quality orientated. Customer Service orientated. Tolerance for stress. Energetic. Team player. #J-18808-Ljbffr

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