Specialist, Public Relations and Media

**Job Advert Summary**:
**PURPOSE**:

- Contribute to the formulation and implementation of the group social media and public relations strategy and plans aimed at enhancing our organisations public image, brand, and reputation, which must be aligned with our Sustainable Growth and Impact strategy.
- Contribute to the shaping and development of consistent positive messaging and brand positioning across all media channels to position Exxaro as an industry leader.
- Build and maintain relationships with media stakeholders (media, journalist, influencers, media analysts) ensuring favourable coverage, aligning external communications with internal strategic objectives for an enhanced public profile.
- Contribute to the positive performance of our external communications ensuring an increase in our share of voice in the market.
- Gather and analyse inputs for drafting key messages and creation of reports with actionable insights.
- Support cross functional engagement for external communication purposes.
- Manage external communication channels and media correspondence.

**MAJOR CHALLENGES**:

- Effectively manage and mitigate potential Public Relations crisis to protect the organisation’s public image, credibility, and reputation.
- Proactive management of communication risks (including misinformation and fraud).
- Staying current with the evolving media trends and adapting tactics to maximise organisational brand exposure while still maintaining Exxaro’s ways of working.
- Ensuring consistent and positive messaging across all our strategic external communication channels.
- Engaging consistently with the media stakeholders to enhance the organisation's public presence and reputation.
- Tailoring communication strategies in consideration of diversity, equity and inclusion (DEI) factors.
- Demonstrating the return on investment (ROI) of PR efforts and quantifying the impact on the organisation's overall objectives through reporting and achieved success indicators.
- Balancing the expectations and information needs of stakeholder audiences across various channels, including employees, investors, customers, and the public.

**Minimum Requirements**:
**QUALIFICATIONS**:

- Advanced Diploma: Management (Essential/Minimum or)
- B Degree (Relevant) (Essential/Minimum)
- Certificate First Line Management (Essential/Minimum)

**EXPERIENCE**:
5 years Relevant experience in developing and implementing PR strategies successfully. Experience in crisis communication and issues management. Knowledge of digital platforms and social media tactics. (Essential/Minimum) Operational

**REQUIREMENTS**:

- Psychometric Assessment (Essential/Minimum)
- Certificate of Fitness (Essential/Minimum)
- Int. Assoc of Business Communication (Recommended/Desirable or)
- Public Relations Institute of SA Acc (Recommended/Desirable

**Duties & Responsibilities**:
**Compliance, Governance and Assurance**
- Ensure all initiatives are delivered in accordance with the Company and Corporate Communications policies, guidelines, procedures etc.
- Adhere to sound corporate governance principles and address discrepancies.
- Navigate legal and ethical considerations in communication, ensuring compliance with regulations and maintaining ethical standards in accordance with Exxaro’s brand communication policy.
- Stay abreast of and comply with legal/regulatory frameworks governing social media and PR, including data protection, advertising standards, and disclosure requirements.
- Support the maintenance of Exxaro’s social media and PR policies outlining acceptable behaviour, content guidelines, and legal considerations.

**Culture**
- Culture/functional climate: Live Exxaro’s values and culture.
- Embody/translate/entrench the Company’s culture and values internally and externally. Foster effective teamwork and unity.
- Support PR and social media climate in which diversity is appreciated, high performance thrives, employees are involved / energised / committed / motivated / recognised.
- Demonstrate/encourage collaboration including cross-functionally.
- Participate in an environment in which people are inspired to perform and a high
- performance culture.

**Functional Excellence**
- Support the development and execution of public and media relations excellence initiatives that improve the function.
- Support Investor Relations & Liaison function and cross-functional forums / Communities of Practice (COPs) / content councils as required to ensure alignment, coordination around best practice.
- Input and support communications reporting.
- Identify and manage external communication risks.

**Internal Support**
- Support group media relations service and support executives when engaging media.
- Arrange/facilitate media interviews including preparing spokespersons for media interactions.
- Monitor media opinions/coverage and report to Executives.
- Develop and communicate self-service tools to manage demand down for specialist support.
- Collabor