Digital & Social Media Copywriter

-Introduction

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.
We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Metropolitan provides practical financial solutions for people, communities and businesses.
Role Purpose

Develop, implement and manage the MMH digital and social media marketing strategy to promote the MMH Brands and its services.
Requirements
- 5 years' working experience as a copywriter
- 2-3 years' experience writing for digital platforms
- Relevant Degree in Journalism/ Communications / Marketing / Business / Media or Public Relations
- Portfolio of writing pieces
Duties & Responsibilities
- Building and executing digital and social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generating, managing and overseeing social media content through collaboration with business stakeholders within various sectors of the company.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections.
- Deliver timely and accurate responses to community questions and requests across all online platforms.
- Monitoring platforms and user engagement and suggest content optimisation.
- Communicating with industry professionals and influencers via social media to create a strong network.
- Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful relationships.
- Optimising company pages within each platform to increase visibility of the company's social media content with the objective of increasing brand awareness throughout the continent.
- Frequently improving social data/metrics insights and best practices through capturing and analysing and then acting on information.
- Partnering with business stakeholders such as Human Capital to develop and drive content in line with the brand and social media strategy.
- Optimise the MMH company page to increase the visibility of the company's social media content with the intent of raising brand awareness.
- Conceptualise amazing ideas with the Conceptual team/Graphic designer or Creative Director.
- Edit existing copy to bring it in line or on par with the Momentum brand postponing/tone & style.
- Works with the Traffic & Studio Manager to ensure that all is proof read & approved before any copy is published for consumer or client consumption.
- Ensure professional plain language standards are maintained, by providing a reviewing function to the communications team for all communications on behalf of key stakeholders.
- Develop and create awareness of frameworks for writing when required.
- Create internal communications for publications and electronic communications, as well as, initiatives for promoting business and project writing.
- Give structure and optimise communications to different audiences, including channel representatives, financial advisers and clients.
- Initiate new communication projects, in collaboration with various stakeholders across the Momentum brand.
- Be the point of reference for the standardisation and consistency of communication across the Momentum brand and promote it.
- Make sure that messages about the brand promise are consistent and applied across all Momentum brand collateral.
- Be the custodian of client-centric communication by initiating new and changing existing communications at different touch points in the client journey.
- Support the marketing function with quality ideas and collateral by empowering clients on their journey to success and telling good stories.
- Keep an eye on industry best practices regarding efficiency and cost-effectiveness of messages and help measure outcomes.
- Give input for the conceptualisation of new campaigns in conjunction with the marketing team and business role players.
- Liaise with content creators such as copywriters and layout specialists to ensure a high standard of delivery.
Competencies
- Outstanding consulting, writing, editing (photo/video/text), presentation and communication abilities
- Relevant knowledge and understanding of online marketing and major marketing channels

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.