Group Product Head Fmcg Cape Town
2 weeks ago
**FMCG**
**Cape Town**
This role is responsible for the biggest key franchise in the Group
The primary objective of this important senior role is to develop a 3+ year marketing vision and plans, and execute projects to support both the short and long-term performance of the full portfolio. The Group Product Manager position comes with supervisory responsibility of two direct reports.
**Key Responsibilities**
- Brand planning and execution
- Lead and guide development of 3+ year marketing vision and plan. Translate international guidelines into a local strategy for all sub brands.
- Develop, implement and monitor strong (and smart) A&P plans based on consumer insights with uncompromised focus on supporting the premium equity
- Mobilize the company and work closely with external partners (agencies, printers, brand partners) to execute timely and with high attention to detail.
- Conduct consumer research in collaboration with the Category Team as needed to build consumer knowledge and to support decision making process.
- Partner with Trade Marketing and Key Account Management to bring initiatives into stores and to guarantee aligned campaign look and feel.
- Presentations to key stakeholders on new projects / product lines / marketing initiatives in order to get buy in and commitment (incl. South African management team and international managers and directors)
- Management of product P&L’s
- Take ownership of the product P&L’s to meet growth and profit targets
- Drive overall business by evaluating, developing and recommending new product and marketing initiatives based on consumer and customer insights
- Develop new aspects to the product line (packaging, price point, SKU rationalization) with focus on product profitability
- Work in conjunction with the Trade Marketing, Controlling and Key Account teams to analyse business results and to translate the brand strategy into customer marketing objectives and commercial strategies.
- Generate market insights and screen international marketing plans to identify new growth opportunities for the South African business.
- Leadership
- Provide leadership to your team in a fast paced environment with stretch goals.
- Set clear objectives, coach and manage project execution.
- Inspire team for success and fulfilment in their job. Train and develop direct reports for promotions.
- Lead and work in cross-functional teams to help improve processes and to leverage business potential
**Requirements**:
- Strong leadership and interpersonal skills
- Entrepreneurial spirit with good communication, negotiation and project management skills
- Confident, assertive self-starter with a drive for results and highly motivated to deliver over expectations
- Ability to work under pressure and meet tight deadlines with attention to detail
- Strong strategic thinking ability and sharp analytic and data interpretation skills
- Solid financial and commercial/sales acumen
- Highly organized and with attention to accuracy. Ability to plan and manage multiple projects simultaneously
- Strong formal presentation skills
- Ability to work independently and within a team to foster collaboration in a fast-paced environment
- Completed, relevant Master’s degree or equivalent
- A minimum of eight years' relevant brand marketing experience in leading FMCG companies with international exposure and product development experience; additional Sales or Trade Marketing background is appreciated
- Fluent in English (written and spoken)
For more information please contact:
- Marlene Smith
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