Senior Brand/portfolio Manager

2 days ago

Randburg, South Africa Ikwezi Human Capital Full time

**Core Skills**
- Brand and Product strategy development, planning and execution
- Brand Management and Communication
- New Product Development (4 P’s)
- Commercial understanding (Sales and budgets)
- Audience measurement
- Internal Marketing and Trade Marketing
- Project Management
- Time management

**Responsibilities: Marketing Services**
- Responsible for the creation and implementation of product marketing and communication activities across various divisions within the group.
- Constantly evaluate product propositions within the marketplace
- Drive product enhancement and innovation
- Internal and external marketing and product launches
- Creation of high-quality product collateral
- Advanced target market understanding, profiling, segmentation and analysis
- Develop and synthesise research and insights into actionable recommendations and media solutions for strategic client briefs
- Responsibility to drive content development and channel enhancements on selected Digital Place Based Networks
- Development of robust audience methodologies and supporting tools to ensure accuracy, reliability, and validity of all product related data, audience measurement and insights.
- Where relevant, develop and set-up programmatic buying on digital assets
- Work cross-functionally with the marketing, development and sales teams to ensure timeous and consistent, integrated product launches and communication.
- Initiate and manage new product introductions to key business verticals.

**REQUIREMENTS**
:

- Graduate qualification in marketing and communications.
- Minimum 5 years’ professional work experience, preferable in the Media / Advertising industry
- Successful track record of new product launches and project management
:

- Keen understanding of advertising research in SA
:

- Creativity
- Analytic and strategic thinker
- Excellent marketing, networking and public relations skills
- Excellent project management and implementation skills
- Excellent written and verbal communications skills
- Ability to work under pressure
- Social and interactive nature
- New product development skills
- Highly innovative
- Understanding of product costing and financials

**Salary**: R60 000,00 - R70 000,00 per month

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