Coordinator, Marketing Mtb South Africa

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon

Series, the IRONMAN® 70.3® Triathlon Series, 5150 Triathlon Series, the Rock ‘n’ Roll® Running

Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the

Standard Chartered Singapore Marathon and City2Surf®, UTMB® World Series trail-running events

including the Canyons Endurance Runs by UTMB®, Tarawera Ultra by UTMB® and Ultra-Trail

Australia by UTMB®, Epic Series mountain bike races including the Absa Cape Epic®, road cycling

events, and other multisport races. The IRONMAN Group is the largest operator of mass participation

sports in the world and provides more than a million participants annually the benefits of endurance

sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and

its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines

around the world. Beginning as a single race, The IRONMAN Group has grown to become a global

sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance,

a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great

For our The IRONMAN Group entity in Cape Town, South Africa, we are actively looking for

**Coordinator, Marketing MTB South Africa (M/F/d)**
This position works within the Cape Town Marketing team and is responsible for the coordination of

strategic overall event marketing and communication programs for South African mountain bike

events that deliver participants against budgeted athlete targets and brand growth. The Coordinator,

Marketing MTB South Africa brings strong project management skills, creativity, organisation,

analytical aptitude, teamwork and confidence to work with multiple stakeholders and achieve project

goals.

**Key Responsibilities**:

- Support in the develop of a cohesive strategic marketing plan in for South African

mountain bike events to increase brand affinity, market share and respective event sales

targets for The IRONMAN Group events in the Epic Series brand of mountain bike

events.
- Ensure the development and implementation of event-specific marketing and

communication plans throughout the year to deliver on event-specific and series

marketing KPIs.
- Plan and facilitate media buying and creative development for print, radio, out of home

and other traditional media in addition to digital advertising and new media

placements, either through media agencies or direct negotiation.
- Develop and project manage strong on-event marketing plans to achieve strategic

marketing deliverables in conjunction with Epic Series brand and local event teams for

South African mountain bike events.
- Identify and capitalize on opportunities for MTB market growth at grassroots level

within the South African MTB community to support series wide strategic objectives.
- Serve as key marketing contact in South Africa for the Epic Series mountain bike brand

and ensure delivery of marketing and communication responsibilities for series in

relation to the region.
- Manage photography and video production service providers to deliver required

creative content.
- Content development and oversight of South African event social media accounts in

close collaboration with Senior Marketing Manager and digital agency for development

and execution of paid digital campaigns.
- Manage, update, and circulate weekly marketing documentation including marketing

plans, opportunities, and challenges for South African mountain bike events.
- Support as needed on European Epic Series events marketing campaigns

**Skills and competencies**
- Bachelor’s Degree
- 3 - 5 years marketing experience
- Fluent in English
- Demonstratable project management experience
- Excellent influencing and negotiation skills across all layers of the organization
- Superior time management and prioritization skills, working as team member
- Possess a goal-oriented approach, with the desire and capability to track activities to

business metrics and an overall plan.
- Strong attention to detail
- A passion for mountain biking is a plus
- Ability to work some weekends and non-traditional hours
- Ability to travel 25%+

**What we offer**
- Flexible working hours and home office options for a better work-life balance.
- An open, modern, and friendly work environment with a strong, cross-regional culture

throughout the EMEA region.
- Casual dress code for a relaxed work atmosphere.
- Be part of a market-leading and globally growing endurance sports company.
- Active involvement in international events and exciting projects.
- Free race entries for endurance events organized by the IRONMAN Group.
- Travel opportunities to events across the EMEA region.
- Access to the online learning platform Percipio for continuous learning and

development.
- Employee Assistance Program (EAP) with Workplace Opti