Content Manager

2 weeks ago

Cape Town, South Africa The Red Fox Full time

**The Company**:The Red Fox

**Role Name**: Content Manager

**Location**: Claremont, Cape Town

**Hours of work**: Monday to Friday 8:30am - 17:00pm

**Role summary**

The Red Fox, an up-and-coming participant in the sports betting industry, provides bespoke marketing and operational support to two exciting brands, one mature and another emerging. As we strive to deepen our footprint, we're keen on extending our team with proficient talents. We are currently looking for a passionate sports enthusiast with excellent writing and speaking skills to join our team as the Content Manager.

**Job Purpose**

As the Content Manager, you will be responsible for creating, updating, and managing content for the brand's websites, TV, audio podcasts, and betting promotions. You will play a crucial role in engaging our audience, enhancing our brand presence, and driving customer acquisition and retention.

**Requirements**:

- A minimum of 3-5 years of experience in content creation and management, preferably in the sports betting or gaming industry.
- Knowledgeable on a wide variety of sports and passionate about sports.
- Excellent writing and speaking skills.
- Experience in creating betting promotions for specific sporting fixtures.
- Knowledge of SEO best practices and experience in optimizing content for SEO.
- Experience in using content management systems.
- Strong attention to detail.
- Ability to work independently and as part of a team.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative and innovative thinker.

**Daily Responsibilities**
- Create, update, and manage content for the brand's websites, including blog posts, articles, and betting promotions.
- Develop content for TV and audio podcasts, ensuring it is engaging, informative, and aligned with the brand's voice and messaging.
- Collaborate with the marketing team to develop content for promotional campaigns and special events.
- Create betting promotions for specific sporting fixtures, ensuring they are attractive, competitive, and aligned with the brand's strategy and regulatory requirements.
- Collaborate with the trading and marketing teams to ensure promotions are well-executed and communicated to the target audience.
- Monitor website traffic, user engagement, and content performance, and make recommendations for improvement.
- Collaborate with the social media team to ensure consistent messaging and engagement across all platforms.
- Ensure all content is accurate, well-researched, and free of errors.
- Ensure all content is compliant with legal and regulatory requirements.

We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs.

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