Content Producer

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
- WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. _Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore._ WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow._

**A Hybrid working model**
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process._

**What does a Content Producer do at Hogarth?**

**Reporting lines and key stakeholders**:
You will work closely with the local and global teams.

**Requirements**:
**Content Strategy & Planning**:

- Collaborate with marketing, brand, product, and sales teams to develop and refine content strategies that support overall business objectives and marketing campaigns.
- Conduct audience research, competitive analysis, and trend forecasting to identify content opportunities and inform strategic decisions.
- Develop comprehensive content calendars, outlining themes, formats, channels, and key performance indicators (KPIs).
- Ensure all content aligns with brand voice, tone, style guidelines, and legal requirements.

**Content Production & Management**:

- Lead the end-to-end production of a wide range of content types, including but not limited to:

- **Visual**: Infographics, static images, presentations, digital ads.
- **Video**: Short-form social videos, long-form explainer videos, testimonials, brand films, live streams.
- **Audio**: Podcasts, voiceovers.
- Oversee and manage external vendors (e.g., freelance writers, videographers, designers, photographers) and internal content creators.
- Manage content budgets, timelines, and resources effectively to ensure projects are delivered on time and within scope.
- Act as a hands-on producer for key projects, including scripting, storyboarding, directing, and editing as needed.
- Ensure all content is optimized for SEO, accessibility, and platform-specific requirements.

**Quality Control & Brand Consistency**:

- Review, edit, and approve all content to ensure accuracy, clarity, grammatical correctness, and adherence to brand guidelines.
- Maintain a consistent brand voice and visual identity across all content touchpoints.
- Implement and enforce content governance processes and best practices.

**Team Leadership & Collaboration**:

- Mentor and guide junior content creators, providing constructive feedback and fostering their professional development.
- Facilitate cross-functional collaboration, ensuring seamless communication and alignment between content and other departments.
- Present content strategies and results to stakeholders at various levels.

**Industry Expertise**:

- Stay abreast of industry trends, emerging content formats, platform changes, and best practices in content marketing and digital media.
- Identify and experiment with new content opportunities and technologies.

**Qualifications**:

- **Education**: Bachelor's degree in Marketing, Communications, Journalism, Film Production, Digital Media, or a related field. Master's degree a plus.
- **Experience**: relevant years of progressive experience in content production, content marketing, or a similar role, with at least 2 years in a senior or lead capacity.
- **Portfolio**: A strong portfolio showcasing a diverse range of successful content projects (e.g., written, video, visual, campaigns).