Marketing Analyst

7 days ago

Southern Suburbs, South Africa Homechoice Full time

Homechoice is a leading omni-channel retailer, delighting our customers with an innovative range of curated products on personalized terms. Our aim is to provide multiple, convenient and easy retail shopping channels to guarantee that we meet all our customer expectations.

Are you a confident and analytical individual who uses data to drive decision-making? Doe strategy interest you? If yes - then here is your next challenge

**Here’s what you can expect to be doing in the role**
- Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, budget efficiency, and new name acquisition.
- Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
- Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
- Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing reviews, quarterly reviews, and ad hoc requests
- Analyze trends relating to key variables within campaigns and put forward proposals for improvement
- Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
- Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
- Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
- Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
- Collaborate with the data science and customer analytics teams to develop insight-led campaign segmentation strategies to achieve customer growth
- Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels
- Engage with external vendors in efforts to seek additional acquisition opportunities
- Drive process improvements in campaign execution
- Work closely with Retail and Sales Agent operational teams to ensure campaign execution in line with the overall marketing strategy
- Have a passion for working with individuals to achieve marketing and sales objectives

**A little about who you are**
- A Business Science / BComm/ Marketing Degree
- Passionate about data, insights and analytics
- A strategic thinker that uses data to drive decisions
- Result orientated individual
- Intermediate Microsoft Excel skills
- Passionate about Retail
- Love working with people
- Previous experience in direct marketing is advantageous
- Previous experience in planning or demand planning is an advantage

**OUR CULTURE & Values**
- We play as a team, we are enthusiastic and have fun at work
- We are passionate about delighting our customers
- We treat the business like it is our own
- We are mindful of the impact of our words and actions
- We strive to deliver excellence in everything we do
- We have the courage to contribute new ideas and turn those ideas into reality

**Benefits**
- We are committed to personal and professional development. We believe our people deserve the best space to their best work and to support this we provide:

- Flexible working hours and WFH
- An amazing in house café with healthy meals
- Enjoy our green building with solar energy, our own in house veg garden
- Staff discount

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