Senior Digital Strategist: Award-winning Ad Agency

We have a terrific opportunity for a multifaceted Senior Digital Strategist to join an award-winning ad agency’s Johannesburg team. We’re looking for a Customer, Campaign and Content-led Digital Strategist/storyteller that lives, eats and breathes digital. Someone who has navigated the strategic direction and successful growth of top brands in various verticals for leading digital agencies in South Africa.

As a Digital “Champion” in this exciting role, you will be tasked with the development of long-term digital plans of action and choices to achieve predetermined objectives and goals. You will also be required to define and present measurable criteria to ensure that the Client’s strategy is attainable, results driven and sustainable. It should take into consideration the customer experience end to end. Understanding the role of Data, CX, UX, Content, Lead Generation and Sales drivers is crucial, including other considerations to incorporate into Strategies.

A core function and skill of the Digital Strategist will be the ability to prepare and develop robust digital communication, campaign or content strategy based on business objectives and a customer’s/end user’s needs. As a seasoned strategist, you will be required to oversee and lead all content requirements and create content strategy deliverables across B2B and B2C, FMCG, Automotive and Corporate clients. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses etc. The content strategist role could also include overseeing editorial/content calendars, preparing, and delivering content trend presentations, style guides, taxonomies, metadata frameworks and content migration plans.

**Responsibilities**:
Day to Day
- Inspire the agency’s creative people to do the best work in the world
- Create strategies and content strategies that serve as a benchmark (from Content, Brand to Social) and be accountable for the strategic outputs for clients with work that is grounded in insight and a shared purpose
- Write clear and concise briefs for our creative teams that define the barriers and drivers, objectives, measures, and provides clear guideline and architecture in which the creative execution can clearly be driven from
- Due diligence/Analysis and familiarisation: Trends and forecasts relating to the macro environment; The political, economic, social, and technological; Trends and forecasts relating to the micro-environment
- Create key metrics which the work/solution will be measured against
- Define key activities, key messages, key channels, and campaign architectures
- Provide the basis of which the media plan will flow from.

Content Strategy
- Use your analytical abilities to gather key business, user insights, and strategic planning skills to create a long-term vision for the content that’s generated
- Compellingly communicate a brand’s story, and a design and content intuition to envision how content will be presented, seeded, or distributed in formats other than text-based articles, such as infographics, social formats, rich content, video, innovative formats, or multimedia presentations
- You will report to the strategy director, and also work with the TTL (through the line) teams - as well as interact, engage and liaise with service providers, social teams, media agencies, Search and SEO departments, Business Analysists etc.

Digital Strategy
- Build robust relationships with clients
- Be accountable for annual content strategy mapping and planning, quarterly reviews, monthly tracking of the brand against prepared and approved strategies
- Be responsible for optimisation of a strategy, trend reports etc.
- Identify the shared and higher purpose of a brand, and know exactly what the business challenges, goals, desired success, and opportunities are.
- Understand who the audiences are for any piece of digital communication, and understand what their beliefs, attitudes, influences, and behaviours are.
- Understand how to use key strategic tools and methodologies.

**Requirements**:

- Industry relevant qualification
- Minimum 4 years’ experience
- Comprehensive Digital Strategy research, planning, creation, preparation, and management
- Digital Content & Social Strategy - at least 7 years’ experience
- Digital Campaign Strategy
- Digital Brand Strategy/Business Strategy
- preferable
- Digital media experience is preferable
- Strategic campaign architectures
- Defining measurements and KPIs for reporting purposes
- Creating the briefs for the creative teams - the ability to write comprehensive and insightful briefs
- A sound knowledge of the relevant structures and processes in the agency
- Excellent computer skills
- Confident communication skills
- MS Word
- MS Excel
- MS PowerPoint
- MS Outlook
- Chase
- Workbook
- Keynote
- Google Analytics
- Rival IQ or similar benchmarking tools.

City: Johannesburg

Country: South Africa