Head of Sales

6 days ago

Cape Town, South Africa abc Full time

**Head of Sales - Africa Market | Hospitality & Investment Events**

**Location: Africa-based (preferably South Africa/Kenya) - Remote**

**Industry: Hospitality, Investment, Events**

**Position: Full-time**

Are you an experienced and dynamic sales leader with a proven track record in B2B sales and business development within the hospitality, investment, or events sector? Do you have a passion for driving revenue growth and expanding market presence across Africa? If so, we want you to join a leading organization in the hospitality and investment events industry as the Head of Sales - Africa Market

**About the Role**

As the Head of Sales - Africa Market, you will be at the forefront of driving the growth and expansion of the organization across the continent. This senior-level position requires you to lead sales campaigns, manage key accounts, and develop strategic partnerships with industry leaders, government bodies, and stakeholders to enhance event participation and overall business development.

**Key Responsibilities**
- Develop and implement effective sales strategies aligned with business objectives.
- Analyze market trends, competitors, and potential opportunities to mitigate risks.
- Set and track sales targets, KPIs, and performance metrics to ensure success.
- Lead annual go-to-market sales campaigns for flagship events in Africa.
- Engage with local stakeholders and industry leaders to boost event participation.
- Support the organization of market-focused day events and familiarization trips.
- Collaborate with key partners, including government bodies, to expand the industry’s reach.
- Work cross-functionally with marketing, operations, and investor relations teams to drive campaign success.
- Contribute to the development of new sales products, including digital offerings.
- Ensure high levels of client satisfaction and retention (aiming for 90%+ renewal rates).
- Implement a strategic onsite rebooking approach to secure long-term sponsorships.
- Provide accurate sales forecasts to senior management and key stakeholders.
- Leverage data analytics and CRM insights to optimize sales performance.
- Monitor and analyze key metrics to maximize client value, retention, and business development strategies.
- Lead and collaborate with internal team members to achieve ambitious sales targets.
- Plan for team expansion, including recruitment and onboarding of Sales Managers and Executives.
- Conduct weekly forecasting sessions, performance reviews, and annual appraisals.
- Identify and implement sales productivity improvements and training initiatives.
- Act as the primary sponsorship lead, securing high-value deals and partnerships.
- Strengthen relationships with investors, developers, and key stakeholders to drive attendance and sponsorships.
- Collaborate with global teams to coordinate sales strategies for international events.
- Develop a personal industry presence through thought leadership, podcasts, and social media.
- Maintain high standards of client management and engagement using CRM tools (HubSpot).

**What We’re Looking For**
- At least 5 years of B2B sales and business development experience within the hospitality, investment, or events sectors in Africa.
- Experience in managing and scaling high-performing sales teams, achieving targets, and driving growth.
- Strong ability to interpret analytics and data to drive decision-making and optimize sales strategies.
- Exceptional relationship-building skills, particularly with C-suite executives and key stakeholders.
- Experience with CRM tools (HubSpot preferred) for pipeline management and forecasting.
- Demonstrated ability to execute strategic plans, close major sponsorship deals, and exceed sales targets.
- Proficiency in English is essential, with additional languages (French) being highly preferred.

**Experience and Skills**
- Demonstrated success in leading sales campaigns and achieving targets.
- Experience in handling complex sales with multiple stakeholders to secure high-value deals.
- Motivated by stretch targets and the ability to drive results.
- Strong communication skills, able to report effectively to senior leadership and stakeholders.
- Experience in recruiting, training, and managing a sales team to achieve sales goals.
- Ability to work independently while also being a collaborative team player with sharp business acumen.

**Why Join Us?**

This is an exciting opportunity to be part of an innovative and rapidly growing organization in the hospitality, investment, and events industry. As the Head of Sales - Africa Market, you will have the autonomy to shape and execute impactful sales strategies, drive revenue growth, and make a significant impact across the African market. If you’re ready to take the lead in a fast-paced, results-driven environment, we’d love to hear from you

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