Marketing Insights Analyst

**Our purpose** is

To _change people’s lives for the better through wellness_. We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well-being.
Our mission is to create an environment where wellness works for everyone. At Virgin Active wellness is not just about fitness
- it’s about creating real experiences that support members in their holistic health journey.
We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness. We operate as a full-time onsite function - because we believe the best ideas come to life when we’re collaborating in person, sharing thoughts, and building together.

Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

- _
Refreshing Real Experiences_: Authentic, engaging experiences that inspire lasting wellness.
- _ Holistic Wellness_: A comprehensive approach integrating fitness, mental health, nutrition, and recovery.
- _ Curated Guidance and Progress_: Personalized coaching and programs to support sustainable progress.
- _ Communities Without Conformity_: Diverse, welcoming environments where everyone feels empowered.

***Your Purpose...**
- This role is pivotal in turning data into actionable insights that drive marketing strategy, performance optimization and customer engagement. You will be responsible for analyzing marketing and web data, identifying trends and providing recommendations that influence decision-making across the business.

**Your Duties and Responsibilities...**
- Analyze performance across all marketing channels and translate data into clear, actionable insights.
- Leverage Google Analytics (GA4) and other data platforms (Google Ads, Meta, TikTok, Braze) to measure performance and uncover user behavior patterns.
- Develop and maintain dashboards and reports to track KPIs, marketing ROI and customer journey metrics.
- Collaborate with campaign, media and digital teams to test, track and improve campaign and business performance results based on insights.
- Build and refine attribution models to accurately measure the impact of marketing activities across channels and throughout the customer journey
- Extract, clean and interpret large data sets to identify growth opportunities and marketing effectiveness.
- Design and lead controlled experiments and A/B testing initiatives and provide pre
- and post-campaign analysis.
- Provide input into media planning by developing scenario models and performance projections to guide budget allocation and channel strategy.
- Present findings to marketing stakeholders and leadership in a compelling, visual and data-driven manner.
- Monitor key trends in marketing analytics and recommend tools, frameworks or new approaches to stay ahead.
- Ensure data accuracy, consistency and integrity across all marketing datasets.

**We can’t live without(Minimum Requirements)**
- Bachelor’s degree in Marketing, Data Science, Statistics or a related field.
- 4 - 6 years of experience in a marketing analytics or insights role.
- Proficient in Google Analytics (GA4) and Google Tag Manager
- Strong experience with data visualization tools such as Google Looker Studio, Power
- BI, or Tableau.
- Comfortable working with large datasets using tools like Excel, BigQuery, or SQL.
- Experience analyzing digital media and marketing performance (Google Ads, Meta, Programmatic, etc.)
- Excellent communication skills with the ability to translate data into business impact.
- Strong critical thinking, problem-solving, and storytelling skills.
- Experience with CRM or CDP platforms
- Exposure to marketing automation platforms (e.g. Braze)

**We’d like you to have(Attributes)**
- Adaptability (must be able to adapt to a fast paced, changing environment)
- Be curious (must be willing to succeed, seek opportunitietHAs to learn and grow)
- Have a winning mentality (must be willing to go over and above to achieve success)
- Must be motivated to achieve success.
- A commitment to making a difference in people’s lives.
- A Growth mindset
- The ability to work independently.
- Trustworthiness (must always act in doing the right thing)
- A drive to create moments of magic for our members.
- The ability to make decisions and take ownership and responsibility for the decision.
- Action orientation

**We’d love you to have(additional skills)**
- Wellness knowledge, to engage and inspire others to take a holistic approach to wellness.
- The ability to be agile.
- The ability to be collaborative.
- High Interpersonal skills (EQ)