Promotions Officer

CapeNature seeks to employ an experienced and enthusiastic marketing promotions officer to join their innovative marketing unit. This role requires a solid understanding and advanced experience in marketing and digital marketing in travel and tourism as well as ecommerce. The successful individual will be based at CapeNature’s head office in Athlone, occasionally traveling to reserves for activations, site visits and stakeholder engagements across the Western Cape.

**RESPONSIBILITIES**:
**KPA 1 Tourism Marketing (Awareness and Promotion)**

**KPA 2 - Revenue generation and Sales Growth**
- Ensure the increase of regional tourism and additional tourism income through smart revenue management. To assist with e-commerce revenue income performance.
- To assist with revenue income linked to campaigns.

**KPA 3 - Customer Service and Tourism Marketing support for the landscapes**
- To provide Marketing and Customer service support to the list of reserves that Promotions Officer is responsible within the assigned landscapes.
- Marketing audits and site visits.

**KPA 4 - Online Tourism Marketing and Innovation**
- To support tourism promotional activities through online marketing platforms.
- To assist in the implementation of innovation and technology in tourism marketing and sales.

**KPA 5 - Stakeholder, Marketing Engagement, Strategic Partnerships and Sponsorships**
- To acquire/ grow, retain and ensure strong stakeholder relationships, collaborations and strategic partnerships to strengthen tourism marketing. To actively look for opportunities to build credible brand awareness and coordinate participation or management of exhibitions, special events and conferences.

**KEY ACCOUNTABILITIES**:

- Develop, launch, and optimise performance-driven above the line and below the line marketing campaigns across multiple digital channels in line with business objectives and the entity’s strategic goals.
- Use GA4, AdTech, CMS, Google Ads, Facebook Ads, and programmatic advertising platforms to track, analyse, and interpret campaign data, making data-led decisions to drive improvements and results.
- Coordinate multiple campaigns simultaneously, ensuring deadlines are met and deliverables align with expectations. Communicate effectively with both internal teams and external partners.
- Work closely with creative, design and content teams or service providers to align messaging, brand guidelines, and target audience insights, ensuring cohesive execution across all channels.
- Establish and maintain relationships with clients, agency partners, and cross-functional teams to foster collaboration and deliver seamless marketing solutions.
- Prepare clear, concise reports to present campaign performance, insights, and recommendations to stakeholders at all levels, including senior management.
- Stay current with industry and e-commerce trends, tools, and regulations, incorporating best practices to maintain compliance and brand integrity in all marketing activities.
- Demonstrate proactive approaches to identify growth opportunities, improve campaign outcomes (drive bookings, grow visitor numbers and brand awareness), and refine strategies in a fast-paced digital environment.
- Leverage travel and tourism knowledge to create targeted, relevant campaigns and special events that speak to specific market segmentation both locally and abroad.

**REQUIREMENTS**:

- National Diploma or Degree in Marketing, Digital Marketing, Business, or related disciplines.
- 3-5 years’ experience in performance marketing and/or digital marketing
- A proven track record of creating and managing successful campaigns across digital channels.
- A valid Code B drivers’ license
- Excellent Language proficiency in English.
- Excellent project management to manage multiple campaigns simultaneously and meet deadlines.
- Exceptional written and communication skills to effectively communicate campaign messaging and performance to stakeholders at all levels.
- Expertise in digital advertising platforms such as GA4, AdTech, CMS, Google Ads, Facebook Ads and programmatic advertising platforms.
- Strong analytical skills, ability to interpret and analyse data to optimise campaign performance.
- Ability to establish and maintain relationships.
- CV to include portfolio of campaign examples and brands or clients consulted.
- Experience and knowledge of travel and tourism (advantageous).
- Innovative, proactive and action orientated.
- Problem solving in a fast-paced team culture.

**RECOMMENDATIONS**:

- Previous experience in tourism, or agency environment.
- Background or basic knowledge of nature-based tourism, tourism, marketing and green principles.
- Experience in digital advertising, content packaging, writing and SEO.

Closing date: 12 February 2025