Head of Marketing
4 weeks ago
RoomRaccoon RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system. Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers. Interested? Keep reading on Job title: Head of Marketing Location: Breda, Netherlands | Lisbon, Portugal | Cape Town, South Africa Language: English Work-type: Hybrid Your North Star As Head of Marketing, your mission is to generate sustainable revenue growth by driving consistent demand for RoomRaccoon. The demands should fuel both new customer acquisition and upsell opportunities with existing customers. A Day in the Life of the Head of Marketing Demand Generation & Growth Lead and execute a robust demand generation strategy to drive new customer acquisition and upsell opportunities Partner closely with Sales & Customer Success to deliver a qualified pipeline, shorten sales cycles, and expand existing accounts Build multi-channel campaigns (digital, content, events, partnerships) with measurable impact on revenue growth Brand Leadership Strengthen RoomRaccoon’s positioning and differentiation in global markets Champion the RoomRaccoon brand across all internal and external touchpoints, ensuring consistency and relevance Monitor market trends, competitor activities, and customer insights to refine brand and product messaging Team Leadership Lead, inspire and grow a high-performing marketing team of 10+ people, fostering creativity, accountability and results Drive recruitment, team development and performance management Cultivate a data-driven culture with clear KPI’s and ROI accountability Strategic Collaboration Work hand-in-hand with the Chief Revenue Officer and Head of Digital Marketing to align brand, demand generation and revenue goals Collaborate with the Chief Product Officer on go-to-market strategies for new and existing features Partner with the Leadership Team to ensure marketing initiatives directly contribute to RoomRaccoon’s growth targets Budget & Performance Management Own the Marketing budget and ensure effective resource allocation to maximise ROI Continuously track, measure and optimise marketing performance across all channels Key Skills Proven success in leading demand generation and brand marketing within a SaaS company, ideally beyond €10M ARR Experience driving measurable pipeline and revenue growth in competitive markets Strong background in scaling teams and marketing programs internationally Track record of exceeding targets and driving team success What Sets You Apart Demand generation expertise with a strong grasp of performance marketing, funnel optimisation and
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