Brand Manager

2 weeks ago

Cape Town, South Africa Recruitment Matters Africa Full time

Our client in the cosmetic industry is looking for a Brand Manager to join their exciting team.

**DESCRIPTION**:
The core purpose of this role is to launch and grow one of the largest global and most exciting fragrance brands in South Africa. This dynamic role manages and leads projects and tasks across multifunctional teams to position and develop the brand in South Africa across own boutiques, multi-branded retail, and e-commerce. It will require the development of a best-in-class brand and marketing strategy, optimized use of the A&P investment tools, adaptation of international strategies and a 360̊ approach to all local marketing plans to ultimately grow market share and the brand image in South Africa. This brand will change the South African Beauty and Fragrance Market and needs to deliver on the ever-growing and rapidly evolving demands of the local consumer. We are looking for a true trailblazer who has a passion for fragrance and the tenacity to introduce one of the best fragrance brands in the world to South Africa.

**KEY RESPONSIBILITIES**:

- Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market
- Be a custodian of the brand image in SA; ensure brand equity and brand integrity at all times
- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
- Formulation of brand strategy and long-term growth plans
- Analysis of brand strategy and performance and effect changes as needed
- Lead the e-commerce team and ensure seamless omnichannel integration across all channels

**SKILLS**:

- Strong understanding of Brand management & Marketing concepts,
- Attention to detail,
- Proactivity, adaptability & flexibility,
- Multitasking,
- Strong interpersonal skills,
- Negotiation skills,
- Communication skills,
- Business acumen.

**QUALIFICATIONS**:

- Business/Marketing degree/qualification
- 5 years relevant experience in the luxury/beauty industry
- Must have experience in digital marketing and e-commerce
- Premium fragrance brand management experience required
- Management of cosmetics brands in a retail counter environment and within standalone stores

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

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