Partner & Campaign Manager

3 days ago

Cape Town, South Africa Job Crystal Full time

A dynamic, innovative and inspiring company providing fintech solutions across multiple sectors is looking for a Partner and Campaign Manager, responsible for providing support and guidance to existing and potential customers and/or Partners, ensuring that our customers
and/or Partners (new and existing) derive optimal value from the various interactions with the company.

KPIs include ongoing stakeholder management, conversion analytics, campaign management metrics, end-to-end customer journey data analysis and FAAS (funding as a service).

**DUTIES AND RESPONSIBILITIES**
- Successful onboarding and ongoing management of partnerships
- Successful development and execution of direct response campaigns for funding
- Provide support to the Group Marketing Manager on partner initiatives and project

management. Efforts include coordination, management and delivery of marketingcampaigns integrated across the various marketing channels

including developing and executing an automated communication strategy based oncustomer behaviouroutbound component for higher conversion ratescustomer insights and segmentation. Analyse direct response efforts and customerprofiles to identify and continually refine key target criteria and messaging. Gain a deeperunderstanding of customer behaviour and trends, including customer contactmanagement. Share insights with the broader marketing team to influence productenhancements, development, and promotionpresent core information keep communication channels open between departmentswell as provide feedback to them on performance
- Collaborate with our call centre to integrate all direct response campaigns, ensuring an
- Promotion management - develop promotional strategy, test and assess offers
- In partnership with the Marketing Analytics LAB, critically analyse and interrogate
- Support new product launches or enhancements in conjunction with product managers
- Report on marketing activities within your area. Regularly attend internal meetings to
- Engage with external partner teams to unpack campaign and retargeting opportunities as
- Recommend business process/customer journey improvements based on feedback.**REQUIREMENTS**
- More than 10 years’ experience in a marketing department with direct response
- Financial services, e-commerce experience
- Marketing qualification

campaignsSkills & Competencies:

- Exceptional interpersonal skills are required to manage internal and external
- relationships
- Strong communication skills, including conceptualisation of target audience messaging
- Experience developing and executing multiple marketing projects that meet budget,

timelines, and ROI expectationsenvironmenteffectiveness and identify enhancement opportunities
- Efficient time management skills: ability to prioritise the most critical tasks in a fast-paced
- Understand data and possess analytical capabilities to assess marketing programme
- Identify potential problems and opportunities timely and present solutions and/or ideas
- Platform and finance experience advantageous

**Salary**: Up to R80 000,00 per month

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