Copywriter

OUTsurance has been propelling the South African insurance industry forward for the last 26 years. As leaders in the field, we’re always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attributed to outstanding employees who set the bar high with their energy and expertise. If you’re keen to grow your career in a vibrant environment with lots of ‘fun’, this could be the career opportunity you’ve been looking for. We are seeking a creative and detail-oriented copywriter with a proven ability to craft compelling, converting copy that drives engagement across various digital marketing channels. A great attitude, keen eye for detail, strong organisational skills, and adaptability to feedback are essential for success in this role. The ideal candidate is a self-motivated team player who is passionate about delivering high-quality work quickly without sacrificing creativity. You should be detail-oriented yet capable of thinking big—always striving towards innovative solutions that elevate our brand presence across all platforms. What do you get OUT? OUTsurance has been voted Top Employer South Africa since 2022. Our people vision is to be a great company to work for where you always get something OUT. We offer our employees: A winning, fun and inclusive company culture that embraces diversity. Great Rewards and Recognition programs. Benefits (Medical Aid, Pension fund, Group life and Disability benefits) Wi-Fi on campus and Emergency Panic-Assist through the OUTsurance app Employee wellness programs: Free Counselling, Legal Advice and Financial Coaching for you and your members of household. A chance to give back (Staff Helping SA OUT volunteer program) and much more… Job Description The role purpose is conceptualisation of marketing material, as well as writing and proofreading of copy, for all marketing needs, internal and external, traditional and digital, primarily in English. Responsibilities: Develop high-impact copy: Create engaging content that resonates with our target audience across multiple platforms including websites, email campaigns, and social media. Brand consistency: Ensure all content maintains a consistent voice, style, and brand identity aligned with OUTsurance’s brand guidelines. Collaboration: Work closely with cross-functional teams to ensure messaging aligns with campaign objectives. Qualifications Matric Experience Minimum of 5 years copywriting experience with a strong emphasis on digital content creation. Portfolio requirements: A strong portfolio showcasing expertise in creating engaging digital content across various formats. (Please attach with the application) Advantageous Education: Bachelor’s degree in Marketing, Journalism, Communications or related fields is preferred but not required. Understanding of best practices for optimising content to improve search engine visibility. Experience working in an ad agency or financial industry. Strong command of grammar and persuasive storytelling techniques tailored for digital formats. Proficiency in crafting compelling short-form copy optimised for social media engagement and conversion. Ability to refine content for clarity and accuracy while maintaining brand consistency. Strong ability to work on multiple projects simultaneously while meeting deadlines efficiently. Talent for brainstorming innovative content strategies that drive audience engagement. Proven experience working collaboratively with different teams and product owners within the company to align messaging effectively. Willingness to accept feedback constructively adjusting your approach accordingly without compromising creativity or quality standards. Capability to gather insights and tailor content to specific target audiences and objectives. Additional information In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups. Seniority level Associate Employment type Full-time Job function Administrative, Education, and Marketing Industries Insurance #J-18808-Ljbffr