Trade Activator

At PURA BEVERAGE COMPANY we create award winning beverages that are a little bit healthier for you without compromising on taste. We like to call it evolved refreshment. Our low-calorie products are made with pure cane sugar, all-natural flavours, and contain no colourants. Whether your preference is PURA Soda, PURA Kids (our infused flavoured drink for the little ones), or PURA Buzz (our rum based hard seltzer), we make it easier for you to achieve those healthier life goals.

Our products and business are built around our philosophy of “live a little PURA”. No grand gestures, rather each and every one of us doing a little bit each day to be a little better. This could be helping a friend, doing something positive for your community or for the environment. Little things add up to be big things. Live a little PURA is unique to all of us, and at its core, is around being better and lifting spirits in some small way, every day.

We are looking for a Trade Activator to be part of our ever growing brand. The aim of this function is to service an existing customer base in a specific area ensuring excellent trade activation.

**Responsibilities**
- Ensure brilliant execution in trade across all retail channels
- Building the Pura brand by ensuring the best possible space and exposure in retail
- Adhering to the required merchandising standards and/or layout of the stores
- Instore excellence by ensuring P URA stock presence and placement
- Keeping abreast of industry trends, competition and new opportunities within the FMCG beverage industry
- Support all Pura initiatives, give actionable feedback, share best practices and serve as an advocate and information source for company
- Generate potential PURA customer leads and drive sales
- Gather and report on customer feedback
- Generate weekly report for internal stakeholders
- Build good relationships with store staff and management
- Drive perfect execution daily in outlets
- Work with merchandising partners to ensure the perfect presence instore

**Requirements**:

- Previous FMCG merchandising experience essential
- Valid code 08 drivers’ license and vehicle
- Grade 12
- Qualification in relevant field is preferred

**Key attributes**
- Ability to work independently as well as with others
- Ability to effectively communicate well with others
- Excellent communication skills both oral and written
- Brilliant time management and organisational skills
- Able to work under pressure
- Ability to influence people

Due to the Nature of the business and the phase in lifecycle, you will be required to support and perform activities outside of the above described role, as well as occasionally outside of the standard operating hours.

Key to success in this role is to embrace the Pioneering spirit, where the business requires a “do what it takes attitude
- **alignment** to the businesses goals, **ownership**:

- an owner vs renter, **right mindset**:

- thinking that you can at all times, **agility**:

- fast time turn around turning a challenge into an opportunity, **Trust-** setting the standards with the team” fully embracing the art of possibility as we drive the business to creating PURAs future.

In addition to the above, key objectives will be set in line with delivering the companies CREATED FUTURE, and will be tracked, monitored and discussed as part of a people plan and performance tracking.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have your own reliable vehicle for work purposes?

**Education**:

- High School (matric) (required)

**Experience**:

- FMCG: 2 years (required)

License/Certification:

- Driver's License (required)