Superbalist - Head of Paid Media

**We're looking for people who**:

- are decisive
- are continuously learning & improving
- think big
- are proactive
- obsess about the customer and the customer experience
- are accountable
- collaborate
- are trustworthy, approachable and open minded
- simplify processes and solve complexity
- diverse and inclusive

If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA's biggest and best fashion retailer.

**Reports to**:
Chief Marketing Officer

**Your responsibilities will include the following**:

- Manage and grow the in-house Paid performance team.
- Manage and optimise a large, multi-million Rand Paid Media marketing budget across various channels to meet Business KPIs.
- Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android, iOS & HMS Apps).
- Develop & Implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders including Brand, BI, Retail and Product teams
- Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team.
- Daily, weekly & monthly operational, and management reporting on all Paid Media and Marketing Channels.
- Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs.
- Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
- Profiling, identifying and testing new potential Paid Channels.
- Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
- Assist with overall Reporting strategy requirements including Google Analytics and MMPs
- Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)

**Attributes required**:

- Highly Analytical
- Attention to detail
- Excellent communication skills, both written and spoken
- Organised, ability to prioritise
- Solutions-oriented, can-do attitude; self-motivated
- Comfortable with learning and adapting to new systems

**Qualifications and Experience**:

- A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
- 6 - 8 years' experience in PPC positions
- Experience managing a high-performing team
- Experience on the following platforms
- :Extensive Google Ads Experience (required)
- Google Search
- Google Shopping
- GDN (Prospecting & Remarketing)
- Youtube
- Google Merchant Centre (GMC) (required)
- Google Analytics (required)
- App Advertising - Acquisition & Retention (required)
- Facebook Business Manager (required)
- Facebook/Instagram Ads (required)Tiktok Ads (required)
- The GMP Suite including SA360 & DV360 (Beneficial)
- GTM (Beneficial)
- Looker Studio (Beneficial)
- AppsFlyer (Beneficial)
- Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
- Strong Programmatic Buying experience
- 2-3 years' experience in the Acquisition & Retention of App Users
- Managing App Partners
- App Analytics (Appsflyer)
- Understand the mobile customer and their buying behaviour.
- Managing mobile/app marketing budget and initiatives across channels.

**_Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference._