Category Insights Analyst

5 days ago

Cape Town, South Africa AVI Limited Full time

**Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Leaders in personal care and beauty products including female and male perfumed body sprays, roll-on deodorants, body care, face care, colour cosmetics and liquid fragrances. Well-known brands include Yardley
- Bond Street, Gorgeous, Lace, English Blazer and Lenthéric -Hoity Toity, Solo and Masculin. Indigo’s brand portfolio is strengthened via the Coty distributor agreement that includes world-renowned brands such as Rimmel, Exclamation, Adidas, Guess and Sally Hansen.

An exciting opportunity exists for a **Category Insights Analyst **at **Indigo Brands**, Epping, Cape Town. As the successful incumbent you will be responsible for interpreting, analysing and providing value-added insights through the use of multi-sourced EPOS, shopper, basket and consumer data.

**Line Manager**: Senior Category and Retailer Insights Analyst

**Job Specification**:
**Key Performance Areas**:

- Provision of Value-Add Analysis on Key Categories and Brands using Available Basket / EPOS Data
- Actively Support the Insights Team in Driving a Multi-source Insights and Analytics Driven Commercial Team
- Ongoing Analysis of Emerging SA Market, Shopper and Category Trends
- Compilation of Key Retailer Reviews / Presentations
- Ad-hoc Consumer Research Projects
- Ongoing Analysis of Emerging Global Consumer and Shopper Trends

**Minimum Requirements**:
**Experience**:

- Minimum of 2 years’ experience in a Marketing Insights or Data Insights Field, with proven exposure to multi-source data analysis and research techniques
- Experience within the FMCG or Retail industry

**Qualifications**:

- Degree or Diploma within a Commercial Field, Business Science, Economics or Statistics
- Post Graduate studies will be advantageous

**Additional Requirements**:

- Proven ability to analyse and interpret market trends, category, shopper and consumer data
- Ability to understand category and brand strategies, in order to facilitate action orientated and value-add analysis
- Ability to present with confidence
- Ability to story tell using various data / insight sources
- Proficiency with 3rd Party Data Packages such as IRi Temple, BI, Nielsen, Dunnhumby and PnP Customer Insights Portal (CIP), as well as other analytics tools
- Understanding of data set-up, data hierarchies and quality control procedures relating to EPOS / Basket data
- Understanding of different market research methodologies
- Proficiency in using Microsoft Excel / PowerPoint

**Competencies**:

- Thinking Analytically
- Interpreting Data
- Thinking Rationally
- Articulating Information
- Working Together
- Meeting Deadlines
- Attention to Detail
- Planning and Organising

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