Marketing Manager

1 week ago

Pretoria, South Africa NEOC People Full time

Our client is looking for a dynamic, energetic and high-performing Marketing Manager to manage their marketing portfolio with a collaborative hand in the sales function to optimise lead generation and retention campaigns.

If you have experience managing B2B marketing projects that are underpinned by performance-driven results, this may just be for you.

Overview of the role
- Build and manage retention strategies for existing customers.
- Identify key markets for the business and develop strategies to attract new customers through effective lead generation and optimisation tacts.
- Manage the marketing funnel from top to bottom.
- Optimise sales retention with customer partnership and outreach campaigns.
- Manage all marketing platforms. This includes but is not limited to driving, implementing and managing digital sales and digital marketing stack.
- Experience and knowledge within B2B and LinkedIn marketing campaigns are required.
- A proven track record that demonstrates your success in previous B2B campaigns will be required.
- Manage the company brand to ensure key value proposition, messaging and visual identity is on-point at all times.
- Collaborate with key stakeholders and agencies to monitor, measure and adapt campaigns to deliver the best results.
- Achieve pipeline targets set for specific campaigns, driving direct enquiries through our digital assets.
- Build lead generation campaigns and execute associated messaging for specific niche audiences.
- Work with internal stakeholders to develop a CRM strategy using data available to develop the best possible marketing communication to audiences
- Develop insightful reports and engage the leadership team on performance.
- Improve campaign performance and identify creative ways to engage across all touchpoints.
- Understand the customer journey.

**Required Skills**:

- Digital marketing strategy
- Customer retention strategies
- Demand generation strategies
- Customer segmentation
- Market research and audience analysis
- Social media management
- Content management
- Writing and editing
- Strategy development
- Data analysis
- Project management
- Brand management
- Event planning

**Job Types**: Full-time, Permanent

Pay: R25,000.00 - R40,000.00 per month

Ability to commute/relocate:

- Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of work experience do you have with B2B Marketing?
- Rate your ability in content writing for lead strategies from 1 to 10 with 10 being Outstanding.
- Rate your experience and ability in lead acquisition using LinkedIn. (1 to 10 with 10 being Outstanding.)
- Rate your ability to build pipeline using marketing technology. (1 to 10 with 10 being Outstanding.)
- This position offers a maximum Cost to Company salary of R40k per month. This isn't negotiable.

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