SEO Product Copywriter

**Purpose of the Job**:
**Job Objectives**:
Generate high-quality, relevant content and own the end-to-end content creation process

Write clear and compelling copy to describe products (including titles, summaries and descriptions)

Measure success by ensuring copy is 100% unique to Shoprite’s channels

Collaborate with product and design teams on pages for new product features

Work alongside marketing, commercial and communications teams to ensure all content produced is true to the product and consistent with the Shoprite brand

Edit, revise and review work in response to feedback received from key stakeholders

Perform keyword discovery, conduct competitor analysis, and audience research to identify gaps and opportunities and drive content planning and creation

Analyse overall PIM copy to ensure quality

Ensure all product information and a copy is up-to-date and reflects product images

Work collaboratively with internal and external stakeholders to produce copy that best communicates brand stories and initiatives

**Qualifications**:
Degree or Diploma in Digital Marketing, Copywriting or a related field - (Essential)

**Experience**:
+2** **years experience in a Product Copywriter, Copywriter or similar role, with well-developed digital product copywriting and editing skills along with a demonstrable portfolio of copywriting samples or published articles - (Essential)

Hands-on experience with Content Management Systems (e.g., SAP Commerce, Magento, etc.) - (Essential)

Good understanding and familiarity with online marketing campaigns - (Essential)

Knowledge of keyword search methods, SEO optimisation and tools - (Essential)

Experience in an eCommerce, retail or online advertising environment - (Essential)

Good understanding of advertising as a selling tool - (Essential)

Proficiency in MS Office 365 - (Essential)

**Knowledge and Skills**:
Excellent writing skills - Possesses a strong, versatile writing skill set along with strong editing and proofreading skills to produce accurate, compelling and creative content

Good problem-solving skills with the ability to assimilate various sources of information while balancing the creative and analytical sides of communication to inform strong messaging and content

Motivated self-starter with good energy and drive

Sets high standards and takes accountability for actions and mistakes

Excellent organisational skills with strong attention to detail

Results and quality-focused
- proactively drive results and set stretch goals for self, remaining focused and working tenaciously to meet and exceed expectations within quality standards

Team player and collaborative partner
- Builds sound working relationships across the business

Able to work independently or collaboratively and effectively manage stakeholder expectations

Ability to work under pressure and under tight time constraints, efficiently prioritising workloads and managing their time effectively in a high-volume, fast-moving environment

Is curious and open to learning while keeping up to date on new trends, platforms and use of content

**Applicant Feedback Policy**: