Social Media Specialist

**Purpose of the Job**:
As a Social Media Specialist within the Corporate Communications & Public Relations department, you will play a pivotal role in expanding our company's digital footprint and enhancing brand visibility across social media platforms. Working closely with the PR & Communications team, you will ensure consistency in messaging while effectively bridging the gap between the business and external agencies.

**Job Objectives**:
Social Media Strategy Development:
Collaborate with the PR & Communications team to develop comprehensive social media strategies aligned with overall corporate communication objectives.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices for social media engagement.

Content Creation and Management:
Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Develop content calendars and schedules to maintain a consistent posting frequency and optimize audience engagement.
Monitor and manage user-generated content and comments, ensuring brand integrity and adherence to company guidelines.

Community Engagement and Interaction:
Foster meaningful interactions with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
Implement strategies to increase follower engagement, including contests, polls, and live events.

Performance Monitoring and Analytics:
Utilize social media analytics tools to track and analyze key performance metrics, such as reach, engagement, and conversion rates.
Generate regular reports and insights to evaluate the effectiveness of social media campaigns and inform future strategies.

Cross-Functional Collaboration:
Collaborate with internal stakeholders, including Marketing, Sales, and Customer Service, to align social media initiatives with broader business objectives.
Liaise with external agencies and partners to coordinate sponsored content, influencer partnerships, and other collaborative efforts.

**Qualifications**:
Bachelor's degree in Marketing, Communications, Public Relations, or related field (essential).

**Experience**:
3+ years proven experience working in a social media specialist role or similar, preferably within the retail or consumer goods industry (essential).
In-depth knowledge of social media platforms, trends, and best practices (essential).
Strong copywriting and content creation skills, with a keen eye for design and visual aesthetics.
Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) and Microsoft Office Suite.

**Knowledge and Skills**:
Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and innovations.

Passionate about the customer and obsessed with the latest consumer products and trends and making customers’ lives easier.

Business acumen - Understanding of business principles in the media environment and how to leverage insights to identify opportunities and deliver value.

Effective time management - Ability to work efficiently under pressure, efficiently prioritising workloads, balancing multiple priorities and manages time effectively in a high-volume, fast-moving environment.

Planning and organising - Organised with a focus on execution, quality, and process improvement, including planning, deadline management and attention to detail.

Excellent communication skills - Able to communicate effectively, convert complex concepts into simple, well-articulated messages, deliver compelling presentations to C-suite level execs and articulate performance strategy, rationale, and ideas.

Self-motivated and driven with strong integrity - take accountability for actions and mistakes.

Team player and collaborative partner - Works effectively across functions and as part of a multi-disciplinary team. Is collaborative and able to build sound, professional relationships with internal and external stakeholders.

Innovative and solution-orientated - Thinks creatively outside of the box. Sound judgment, quick decision-making, and the ability to generate both short
- and long-term solutions that serve the flow of work and meeting deadlines.

Results-oriented and quality focused, setting stretch goals for self, while remaining focused and working tenaciously towards meeting and exceeding expectations within quality standards.

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