Marketing Director
1 week ago
Are you a marketing mastermind with a passion for sports and iGaming? Look no further A leading international gambling operator has an exciting career opportunity for a **Managing Marketing Director (Sportsbook & iGaming)** to join their team in **Cape Town**. You will be responsible for leading the development and implementation of the marketing strategy for both **sportsbook and iGaming** products. If you’re ready to take your marketing career to the next level and create winning campaigns, this **job** could be perfect for you
Your key **job **responsibilities as the **Marketing Director (Sportsbook & iGaming) **in **Cape Town** will include:
- Managing a team of marketing experts
- Planning and executing marketing campaigns
- Identifying new business opportunities and partnerships
- Develop and implement a comprehensive and measurable 360 marketing strategy that aligns with overall business objectives
- Generate and execute a user acquisition, retention, and churn strategy while continuously tracking and analysing user metrics to make data-driven decisions to optimize performance
- Create, lead and maintain a marketing strategy, identifying and documenting the required tools, features and jobs to do
- Research and implement AI-powered tools to optimize marketing efforts across various disciplines, including SEO, advertising, paid media, and CRM
- Build and manage relationships with external vendors and partners, such as affiliate partners, media buying agencies and influencers
- Collaborate with internal teams, specifically the product team, to develop and implement go-to-market strategies that align with the product team’s delivery schedule
- Recruit, manage, lead and motivate a team of marketing professionals, ensuring the team builds and maintains a deep understanding of their customers
Requirements for this **Marketing Director (Sportsbook & iGaming) job** in **Cape Town**:
- A proven track record of leading marketing teams in the **iGaming or sportsbook** industry
- Strong knowledge of the **sportsbook and iGaming** industry
- Experience implementing high-growth marketing strategies
- A customer centric mindset with the ability to analyse customer behaviours
- An in-depth understanding of both affiliate and viral marketing
- Demonstrable evidence of making data-justified marketing decisions
- Experience of working with creative design teams and agencies
- Up-to-date knowledge of SEO, CRM and programmatic advertising methods
- Excellent leadership and management skills
- A creative approach to problem-solving
If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job **section.
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