Tactical Marketing Planner

2 weeks ago


East Rand, South Africa Unique Personnel Full time

**Job Number**
- 67013**Job Type**
- Permanent**Job Title**
- Tactical Marketing Planner - Small Grains and Dairy & Livestock**Computer Skills**
- MS Office**Industry**
- Agriculture**City**
- Ekurhuleni (East Rand)**Province**
- Gauteng**Major Purpose**
- Generates an annual product line plan which meets the sales and profitability goals of the organization.
- Maintains an overview of execution activities via market share and sales data, go-to-market product launch process, and go-tomarket tactical plan.
- Ensures shows, exhibits and promotions are aligned with tactical marketing plans.

**Major Duties**
- Develops the tactical marketing plan for specific product line(s) with input from strategic marketing, customer and market information, factory
- marketing management, branches and support groups.
- Monitors the execution activities (results and metrics) with factories, branches and support groups.
- Communicates the marketing plan to factories, branches and dealers as appropriate.
- Provides regular input to support groups, including training, MarCom and parts & service.
- Collaborates with strategic marketing to ensure factories create "value orientated" show and exhibition content and is aligned to post show marketing activities.
- Collaborates with strategic marketing on press release content to ensure they are aligned with tactical marketing plans.**Inherent Requirements**
- Degree in an Engineering/Technology discipline or equivalent experience. - University Degree (4 years or equivalent)
- Degree in a Marketing discipline or equivalent experience. - University Degree (4 years or equivalent)

**Work Experience**
- Marketing experience. (4 - 7 years)
- Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge. (1 - 3 years)
- Project management experience. (Small projects)
- Demonstrated team leadership and mentoring experience. (1 - 3 years)

**What Qualification**
- Engineering/Technology**Minimum Qualification**
- Bachelors**Status**
- Available



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