Freelance Senior Digital Strategist

1 week ago

Johannesburg, South Africa Wunderman Thompson Full time

**Who we are**:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

**The Role**

Digital Strategist skilled in both digital and social strategy. Experience spanning across multiple industries including financial services, telecommunications, technology, FMCG and retail as well as multi-regional strategic planning experience across Africa.

**How you'll be spending your time**
- Digital strategy translating lead agency communication strategies across the conversion funnel.
- Developed annual digital playbooks & campaign strategies together with roll-out plans, measurement & reporting.
- Developed Brand Positioning Strategies across a range of categories and industries
- Developed the Brand Architecture
- Develop multi-channel digital strategies
- Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
- Generate and lead all strategic and creative client workshops
- Specialist Understanding of Paid, owned & earned media, implementation and optimisation tactics.
- Strong data background and associated qualifications and certificates
- Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
- Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
- Experience helping to lead integrated, multi-platform marketing campaigns.
- Understanding of KPIs and how best to measure success in brand, digital or social strategy.
- A grasp of how business, brands and consumers interact.
- Deep understanding of/ and experience in consumer research (qual & quant) and a grasp of a wide range of approaches.
- Experience in synthesis of research and business data into insights and idea generation.
- Ability to collaborate with creative team in developing concepts and campaigns.
- Anticipates and develops solutions to client needs and problems.

**Planning and Implementing**:

- Digital Strategy
- Creative Strategy
- Positioning Strategy
- Campaign Strategy
- Brand Development
- Market and Consumer Research
- Market and Consumer Trends
- Trend Forecast
- Strategic Insights

**Role Required**
- Matric
- Must have minimum 5+ - 8 years digital strategy
- Relevant marketing/ communications degree NQF 7

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.

  • Senior Digital Strategist

    2 days ago

    Johannesburg, South Africa Mindshare Full time

    Purpose: The Senior Digital Strategist is responsible for providing digital media solutions to our clients. The Strategist, together with the internal team, works hand-in-hand with the clients’ marketing department and creative agency to ensure the development of effective and unique media campaigns. Based on given objectives, the strategist applies their...

  • Senior Digital Strategist

    2 weeks ago

    Johannesburg, South Africa Ad Talent Africa Full time

    **Who are we**: An insights-led creative agency specialising in all aspects of marketing and the digital consumer journey. **Who are we looking for**: An experienced and highly skilled Senior Digital Strategist with a strong background in SEO and creating through-the-line digital strategies. As a key member of our team, you will play a critical role in...

  • Digital Marketing Strategist

    7 days ago

    Johannesburg, South Africa 1840 & Company Full time

    We’re looking for a mid-level remote **Digital Marketing Strategist**in **South Africa** to support our Account Manager and Media Buying team with campaign strategy, funnel direction, and cross-platform marketing planning As we transition team members and scale client accounts, this role is essential to maintaining strategic momentum and producing...

  • Digital Media Strategist

    1 week ago

    Johannesburg, South Africa Cardilogix Talent Specialists Full time

    **Job Overview**: **Expiration date**: 8 August 2025**Location**: Johannesburg, Gauteng**Job Title**: Digital Media Strategist**Salary**: R35,000 - R40,000**Education Level**: Bachelors Degree**Job Level**: Intermediate**Minimum Experience**: 3 - 5 Years **Digital Media Strategist required in Johannesburg.**: **Duties and Responsibilities**: - Stay...

  • Digital Strategist

    2 weeks ago

    Johannesburg, South Africa Unique Personnel Full time

    **Job Number** - 67872 **Job Type** - Permanent **Job Title** - Digital strategist **Computer Skills** - MS Excel,MS Outlook,MS PowerPoint,MS Word **Industry** - Advertising **City** - Johannesburg **Province** - Gauteng - Evaluate and implement improvements on digital strategy. - Research the latest digital tools and interactive trends. - Optimize...

  • E-commerce Digital Strategist

    2 weeks ago

    Johannesburg, South Africa Digital Silk - Growing Brands Online Full time

    We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members. At Digital Silk , we believe in creating an...

  • Senior Social Digital Strategist

    2 days ago

    Johannesburg, South Africa VML Full time

    **Who We Are**: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency,...

  • Senior Strategist

    2 weeks ago

    Johannesburg, South Africa Clockwork Full time

    Clockwork is looking for a skilled and solutions-oriented Senior Strategist with a strong analytical mind to craft compelling strategies that deliver results. The strategist’s responsibilities will include conducting extensive research, analyzing findings, making recommendations, presenting to clients, and briefing creatives. You should be a thinker with a...

  • Senior Atl Strategist

    2 weeks ago

    Johannesburg, South Africa Mindshare SA Full time

    Mindshare is looking for an ATL Strategist to join our dynamic team. The ATL Strategist together with the internal team, works hand-in-hand with the clients' marketing department and creative agency to ensure the development of effective and unique media campaigns. The expectation of a strategist is to immerse themselves within the clients business gaining...

  • Senior Media Strategist: Digital

    2 weeks ago

    Johannesburg, South Africa Publicis Groupe Full time

    A global advertising agency is seeking a Media Strategist in Johannesburg. The candidate should possess 8-10 years of ATL media experience and a solid understanding of digital media. Responsibilities include driving strategy, managing teams, and delivering effective media solutions. This role offers the chance to work with innovative campaigns and make...