Marketing Manager

Nov 5, 2021

**Title: Marketing Manager**
**Department: Sales and Marketing**
**Reporting to: Executive Manager: Brand, Sales & Marketing**:
Included but not limited to the following:
**Purpose of the role**
- To Manage and develop all aspects of Marketing Strategies and implementation thereof (Digital Marketing, ATL and BTL Marketing)
- With Management, improve the Hotel’s awareness with a direct impact of increasing of sales to Kruger Shalati and Kruger Station
- Ensure that Kruger Shalati is portrayed to the Global Markets as the top 5-star hotel/lodge hybrid of choice within the Kruger National Park
- Ensure that Kruger Station is portrayed to both local and the Global Markets as the top artisanal restaurant and a ‘must visit’ of choice within the Kruger National Park for all guests whether day visitors or over-night visitors

**Pipeline level**

Manager of Others
From:
1. Getting results through own personal effort
2. Self-Management
3. Developing technical skill
4. A mind-set, “how can I make a bigger contribution? “
5. Valuing company approach & professional standards
6. Planning for personal success
7. Effective team member
8. Individual tasks & results

To:
1. Getting results through others
2. Team Management
3. Building expertise in others & developing own managerial skill
4. A mind-set, “how can I motivate my team and enable them to deliver more with less?”
5. Valuing & respecting individual team members & diversity
6. Planning for self & team
7. Taking accountability for making others successful - removing obstacles to team performance
8. Team results week in week out

**Levels of accountability**
- Reporting primarily to the Executive Manager: Brand, Sales & Marketing and the Executive Manager: Operations secondarily
- Supports the Sales and Reservations Function
- Supports the Operational Departments on events
- Has budget responsibility

**Levels of responsibility**
- Responsible for own performance with significant daily managerial responsibility overoutsourced suppliers, while consulting with sales and reservations managers about success of campaigns and promotions as well as awareness campaigns on a daily bases

**Skills, education and qualification requirements**
- Grade 12 or equivalent,
- A Marketing Management qualification,
- 4-5 years’ experience in Marketing Management and Speciality Events Development roles within the Luxury 5-star environment. Has exceptional insights into the workings of the digital marketing function as well as traditional marketing channels
- Proficiency in English (Verbal, Written, Reading)
- Strong writing skills
- Good understanding of design principles and creative collateral needs
- Good understanding of Brand roll-out on all touch-points
- Proven abilities in developing and nurturing interpersonal relationships with suppliers, guests and colleagues
- Demonstrated experience using:

- Microsoft Office Suite to at least Intermediate level
- Advantageous - experience using:

- Reservations Systems
- Adobe creative suite
- Event management skills
- Above average ability to communicate at all levels of the organisation,
- Above average ability with problem solving and negotiation

**Competencies**
- Persuading and Influencing
- Entrepreneurial and Commercial Thinking
- Planning and Organising
- Driving and Persevering
- Quality Orientation

**Main responsibilities**:
**Financial: Satisfied Shareholders**
- Playing a key role in achieving annual Rooms and Restaurant Revenue targets by ensuring that Kruger Shalati and Kruger Station is placed in guest and supplier front of mind through focused public relations efforts
Works to develop Special Events revenue channels in conjunction with events consultants when applicable and to exceed the annual financial targets
Taking commercial decisions on the awarding of contracts to suppliers
Manages marketing material budgets to within agreed limits while ensuring value for money purchases
Manages trade exchanges/’barter deals’ to secure preferential services for the hotel within the agreed policy and strategy in conjunction with the reporting executive manager
To pursue the targeted increase in bookings through the website booking channels
Promoting the Kruger Shalati value proposition confidently to secure the highest possible rate per room sold
Promoting the Kruger Station and its various offerings’ value proposition confidently to secure revenue from sales of these entities

**Customer Service: Delighted Customers**
- Models the organisational values
- Actively promotes Kruger Shalati and Kruger Station as a ‘must include’ on all safari itineraries
- With Motsamayi Marketing, develops the Kruger Shalati and Kruger Station Brand to ensure that we exceed our guest’s expectations
- Managing all OTA’s in conjunction with Sales Manager and Reservations Manager
- Actively seeks innovative ways to keep a conversation going between Kruger Shalati and its customers
- Be available to conduct site in