Principal Specialist: Ams Digitial Experience

NTT is a leading global IT solutions and services organisation that brings together people, data and things to create a better and more sustainable future.

In today’s ‘iNTTerconnected’ world, connections matter more now than ever. By bringing together talented people, world-class technology partners and emerging innovators, we help our clients solve some of the world’s most significant technological, business and societal challenges.

With people at the heart of our success, NTT is committed to attracting and growing the best talent and providing an environment where everyone feels they can belong and their contribution matters.

**Want to be a part of our team?**

The Principal AMS Digital Experience Specialist is a professional who focuses on enhancing and optimizing the digital interactions between our Application Management Services (AMS) function and its customers, users, or audiences.. the role is to create a seamless and positive digital experience across various touchpoints, such as websites, mobile apps, media platforms, Ticketing systems, training platforms, Automation platforms and other digital channels. The goal of a Digital Experience Specialist is to ensure that our AMS users have a satisfying and engaging experience when interacting with digital products and service.

Overall, a Digital Experience Specialist plays a pivotal role in creating positive and memorable digital interactions for the AMS team that contribute to our business users satisfaction, IT brand loyalty, and business success.

**Working at NTT**

**Key Roles and Responsibilities**:

- **User Experience (UX) Design**: Collaborating with the AMS leadership and other IT UX designers to create user-centric designs that prioritize usability, accessibility, and overall user satisfaction for the platforms used in AMS to service the business. This will involve conducting user research, designing experience builds and automation and designing user interfaces. The role work to ensure that AMS’s digital interfaces, such as websites, mobile apps, and online platforms, are user-friendly, intuitive, and visually appealing
- ** AMS Website and App Optimization**: Continuously monitor and analysing AMS website and app performance, user behaviour, and engagement metrics to identify areas for AMS service improvement. Implementing changes to enhance the overall user experience, such as improving content, solutions, automation, navigation, and responsiveness.
- ** Content Strategy**: Developing and implementing a content strategy that aligns with user needs and preferences. Ensuring that digital content is relevant, valuable, and easily accessible to users.
- ** Personalization and Segmentation**: Utilizing data and analytics to personalize digital experiences for different user segments. This could involve displaying customized content, recommendations, or offers based on user preferences and behaviours. The role works to implement personalized content recommendations, product suggestions, and user interfaces that cater to individual user preferences and behaviours
- ** Customer Journey Mapping**: Mapping out the user journey to identify pain points, opportunities for improvement, and areas where the AMS digital experience can be enhanced.
- ** A/B Testing**: Conducting A/B tests and experiments to evaluate different design elements, features, or content variations and determine which options lead to better user engagement and conversions.
- ** Technology Integration**: Collaborate with IT teams to implement and manage digital experience platforms, content management systems, customer relationship management (CRM) tools, and other technologies that contribute to delivering a seamless digital experience** f**or AMS.
- ** Digital Analytics**: Collecting and analyzing data from various digital channels to gain insights into user behaviour, preferences, and trends. Using these insights to inform decisions and optimizations fro AMS digital experience approaches.
- ** Stakeholder Collaboration**: Collaborating with cross-functional teams, including designers, developers, managers and leadership, and product managers, to align digital experiences with overall business goals and objectives.
- ** User Support and Feedback**: Listening to user feedback, addressing concerns, and continuously improving the AMS digital experience based on user input.
- ** Continuous Learning and Industry Trends** Keeping up to date with the latest digital trends and technologies that can enhance user experiences, such as virtual reality, augmented reality, chatbots, automation and more. The digital landscape is constantly evolving. The role needs to stay updated on the latest industry trends, emerging technologies, and best practices to adapt and enhance the digital experience over time.

**Knowledge, Skills and Attributes**:

- A strong understanding of digital platforms, user interfaces, and online customer behaviour is essential. Familiarity with web analytics