Social Media Specialist

2 days ago

Sandton, South Africa Regenesys Full time

Regenesys seeks to hire Social Media Specialists who will be responsible for planning and executing social media strategies, creating and publishing content to a variety of platforms, and interacting with their communities and audiences. The successful incumbent also needs to measure results by tracking metrics and insights on each platform. In addition, they should review analytics to assess success and recommend improvements for future ads. They will be required to oversee all social media accounts including Facebook, Instagram, LinkedIn, Tiktok, YouTube and Twitter, as well as publishing dashboards. They should be able to manage all promotions and advertisements.

**Job Duties and Responsibilities**
- Develop, implement and manage our social media strategy
- Creating content calenders based on social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product Development teams
- Growth of social media pages
- Monitor user engagement and suggest content optimisation
- Communicate with industry professionals and influencers via social media to create a strong network

**Skills and Qualifications**
- 4 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Instagram, LinkedIn, Tiktok, YouTube and Twitter and other social media best practices
- Understanding of web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field

**Salary**: Market-related and commensurate with experience

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