Customer Experience and Events Manager

1 week ago

Sandton, South Africa CHC CONSULTING PTY LTD Full time

**This role is ideal for someone who has experience in the liquor industry ( hosting wine tastings etc)**

**Key Responsibilities**

**1. Experience Delivery & Hosting**
- Personally host and present the majority of distillery experiences: Gin School, Gin & Chocolate Pairing, Cocktail Classes, private/corporate bookings, themed events, and product launches.
- Deliver engaging, knowledgeable, and polished presentations that reflect the brand’s premium positioning.
- Adapt delivery style for different audiences, including corporates, tourists, and high-LSM locals.
- Actively create upsell opportunities during events (bottle sales, merchandise, future bookings).
- Brief, manage, and support part-time and event staff during delivery.

**2. Event Concept & Planning**
- Develop and schedule a year-round calendar of events (e.g., themed evenings, seasonal menus, product launches, corporate packages).
- Create new formats to expand beyond existing offerings, such as premium tasting dinners, mixology nights, and limited-capacity VIP events.
- Build tailored packages for private and corporate bookings with integrated upsell opportunities.

**3. Offsite Event Expansion**
- Identify, secure, and deliver offsite event opportunities, including corporate activations, festivals, and brand partnerships.
- Ensure brand presentation and service standards are upheld in all external environments.

**4. Promotion & Sales**
- Build and maintain relationships with corporates, hotels, tourism operators, and influencers to drive bookings.
- Track and analyse event sales performance, refining pricing, packages, and promotions based on data.

**5. Hospitality Experience Design**
- Curate multi-sensory, Instagram-worthy experiences from guest arrival to departure.
- Incorporate premium décor, curated food pairings, and exclusive merchandise into event design.
- Collaborate with production to create limited-edition cocktails or gin serves available only at specific events.
- Refresh event content and presentation styles to encourage repeat visitation.

**6. Operational Excellence & Team Growth**
- Lead end-to-end setup, delivery, and teardown for all events, ensuring every detail meets brand standards.
- Recruit, train, and mentor additional part-time presenters as event demand grows.
- Maintain event readiness for both planned and short-notice bookings (stock, glassware, garnishes, décor).
- Develop and implement operational checklists to ensure consistency across on-site and offsite events.

**7. Customer Service & Communication**
- Oversee booking systems to ensure events are listed accurately and kept up-to-date.
- Handle post-event follow-up to encourage repeat visits and customer reviews.

Qualifications and Experience:

- Minimum: Matric + post-matric qualification in Hospitality, Events, Marketing, or similar.
- Preferred: Degree/Diploma in Hospitality, Marketing, or Business Management.
- 5-7 years in hospitality/events/customer experience.
- At least 2 years in a leadership/management role.
- Proven success in planning, promoting, and executing events from start to finish.
- Strong track record in driving event sales and delivering premium guest experiences.
- Operational knowledge: stock control, scheduling, merchandising.
- Tech proficiency: booking systems, POS, Google Workspace, social media.

Pay: R28 000,00 - R35 000,00 per month

Work Location: In person

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