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Product Manager: Scientific
3 weeks ago
**Key Responsibilities**
**Strategy and Planning**
- Achieve and exceed set product and portfolio targets, in line with planned requirements.
- Develop product strategies aligned to divisional requirements as set out by the Divisional Marketing Manager
- Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
- Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
- Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
- Effective planning, budgeting, and advertising management
- Forecast accuracy
- Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
- Work with the Access Marketing Manager and National Key Accounts Manager to ensure inclusion of Pharma Dynamic products on medical aid formularies, tenders and KA listings
- Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
- Achieve top and bottom-line objectives as per Organisational goals
- Recommend and assist sales with market penetration strategies to reach expectations.
**Management**
- Comply with set administration and operational (SOP) standards.
- Review and approve:
- Marketing material sign-off
- Packaging material sign-off
- CCP acknowledgement
- Expenses
- Advertising
- My Dynamics content
- Research, develop and manage:
- Brand plans
- Divisional budgeting and spending along with monthly tracking analysis
- NPL market success
- Pricing Strategies to meet revenue and profitability goals
- Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
- Marketing Code and internal process adherence
**Networking**
- Attend congresses as required
- Work in field with TM’s to ascertain their implementation of strategies and effective use of promotional material
- Identify training gaps in field (product, education, implementation)
- Manage and improve external stakeholder relations and company reputation
- Keep up to date with the latest pharmaceutical and medical trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
- Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.
**Digital and automation**:
- Update and utilise:
- Sales systems
- Sales training and induction
- My Dynamics & SmartDoc
- POS utilization measures
**PRE-REQUISITES**
**Education**:
- Preferred: Business Degree and / or appropriate industry related - tertiary qualification and / or matric with industry appropriate sales and business diploma.
**Experience**:
- 3 - 8 years’ experience in pharmaceutical industry
- Experience in metabolic disease and, or rare disease
