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Digital Account Manager

3 weeks ago

East Rand, South Africa Unique Personnel Full time

**Job Number**
- 68804

**Job Type**
- Permanent

**Job Title**
- Digital Account Manager

**Computer Skills**
- MS Office

**Industry**
- Advertising Services

**City**
- Ekurhuleni (East Rand)

**Province**
- Gauteng
- Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
- Be informed of unique client targets and structure advertising effort to meet and exceed such targets.
- Manage the implementation, tracking and measurement of online advertising campaigns and marketing activities.
- Create and manage platform access and codes that enable proper performance tracking for all advertising services.
- Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
- Brief and oversee the work of external agencies, such as designers, animators, and printers.
- Brief and oversee the work of internal agents, such as account assistants, designers, and account support departments.
- Support and guide the development of account managers, account assistants and advertising interns.
- Work within a budget and report any overspend or underspend to direct line manager.
- Report on campaign spend, monies paid over to third-party providers and other campaign expenses as per the procedures put in place to properly track such expense streams.
- Manage multiple advertising platforms for clients.
- Create and supplement advertising strategies for clients.
- Stay abreast the dynamicity of advertising platform changes and developments to the benefit and performance of client Campaigns.
- Ensure that all ad hoc advertising activities have payment safeguards in place, before running such campaign expenses.
- Seek and manage online advertising opportunities and its clients.
- Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
- Ensure that the client’s brand and identity is adhered to in campaigns and in all communication channels.
- Manage the production and distribution of digital marketing assets.
- Liaise with and manage client work escalated to supporting departments.
- Organise and attend offline events that contribute to the success of client campaigns.
- Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
- Maintain regular measurement of ROI on campaigns.
- Ensure accuracy of marketing materials and provide formal sign-off where necessary.
- Work closely with the support and technical departments to maintain client CI across their website and brand material.
- Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
- Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
- Conduct market research and competitor analysis to inform advertising strategy.
- Identify, evaluate, and improve campaigns to improve campaign effectiveness, ad efficiency and overall quality of service.
- Manage and develop client relationships, reporting any complaints and/or cancellations via proper internal procedure, to manage overall customer satisfaction.
- Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
- Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
- Onboard and manage new projects.
- Maintain certification status on all advertising partners associated with the company.**Inherent Requirements**
- Proven work experience as a Digital account manager
- Experience implementing and optimizing Google Adwords & Facebook campaigns
- In-depth understanding of online marketing tools and social media platforms
- Experience with customer service and account management
- Excellent verbal and written communication skills
- Strong analytical skills
- Related Marketing certifications & qualifications

**The core competencies & skills for this position are**
- Must have experience in working with Facebook business & ads manager
- Preferably have experience in working with Google ad words & campaigns
- Experience in Google analytics
- Client / account management experience

**What Qualification**
- Marketing

**Minimum Qualification**
- Certificate

**Status**
- Available