Digital Marketing Consultant

2 weeks ago

Sandton, South Africa Think-Career Full time

Our client in the Insurance sector is looking to hire a strategic thinker with a deep understanding of sales & digital marketing who can manage and oversee the strategic positioning and promotion of the company's brand. Develop and execute the company's digital marketing strategies, ensure the successful implementation of campaigns that drive brand awareness, engagement, lead generation and customer retention.

**Key Responsibilities**
- Develop marketing plans and manage marketing strategies and campaigns in line with the products strategic objective.
- Design creative brochures for various products.
- Compile presentations, social media marketing, develop marketing plans, activity plans & execution thereof
- Collaborating with cross-functional teams to ensure integration with the full product and go-to-market life cycle.
- Identifying relevant events and partnerships for the Clients brands.
- Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement.
- Ensuring that SEO best-practices are implemented and maintained on websites and blog posts.
- Plan and execute paid advertising campaigns (PPC) across platforms.
- Copywriting and managing content to maintain a strong brand voice and to ensure content aligns with the company's values, tone and brand guidelines.
- Overseeing content calendar management and ensuring all content pillars are aligned with the strategic objective.
- Conducting PR activities, including writing articles, arranging interviews and organizing events.
- Proof reading and copy editing internal and external projects and communication.
- UX copywriting.
- Managing relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant parties.
- Manage the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations.
- Deliver monthly and quarterly compilation and presentation of reports.

**Qualifications and Experience**
- 5 to 9 years experience in a Sales & Digital Marketing and Copy Writing role.
- Experience developing and implementing successful digital campaigns, insurance or financial services sector will be advantageous.
- Bachelor's degree in Marketing or related field.
- Self-starter and able to work autonomously.
- Inspired creative.
- Collaborative team player.
- High emotional intelligence.
- Critical thinker and natural problem solver.
- Organized and able to work under pressure.
- Multi-skilled with varied experience in digital marketing.
- Strong written and verbal communication skills.

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