Marketing Consultant

**Business Unit**:Marketing

**Function**:Marketing Management

**Date**:27 May 2025

**Key purpose**
- The Marketing Consultant will be accountable for supporting the sales channel allocated to them with strategic Rewards and Recognition, marketing and design initiatives. They will be accountable for creating strategic marketing plans that should be delivered timeously, within budget and in line with the organisation’s goals and the team’s objectives in supporting the overall sales force. They should also be able to continuously assess and measure their strategies to identify key growth opportunities. They must also have AI and creative design tools knowledge.
- They will be required to leverage key internal partnerships to be able to support the sales force in the branding, communication and compliance that may be required.

**Overview of the role**
- The Marketing Consultant will work with their team and manager to partner with our franchises, internal channels, and business to develop and implement integrated, strategically aligned marketing solutions.

**Key outputs**

**_ Participates in the delivery of marketing and recognition initiatives_**
- Contributes to the creation of innovative and integrated solutions to improve business practices, processes, sales efficiencies, or effectiveness.
- Implements the marketing, recognition, brand, and communication plans and targets for the area of responsibility within Discovery S&D.
- Creates and updates communication collateral (collateral brochure, branding requirements, newsletters, social media, website etc.).
- Considers all communication channels for campaigns and marketing.
- Employs marketing expertise (content marketing generation, use of approved AI and creative design tools) to produce high quality marketing material, communication, and campaigns.
- Sources and creates marketing and recognition material (printed and digital) in line with company guidelines and portfolio requirements.
- Translates communication into different media for different audiences. Convert technical information into audience appropriate communication that will drive the required engagement.
- Coordinates information flow between the department, clients, and service providers.
- Collates, compiles and reports on key business metrics within their area of responsibility to gain insights and opportunities.
- Continiously proposes initiatives and identifies opportunities for growth, expansion, or new direction.

**_ Assists in design and collaboration responsibilities for recognition and digital initiatives_**
- Has experience in utilizing design tools such as Canva, Adobe Express, InDesign and Adobe Photoshop to create and edit visual content, ensuring designs are consistent with brand guidelines and effectively support marketing campaigns.
- Assists with the creation of designs that are visually appealing and effective in communicating information to our sales force.
- Modifies and revises existing designs to improve quality and to meet our Marketing team’s needs.
- Research and stay up to date on design trends and be able to incorporate these onto our CI and standards.

**_ Builds and manages operational relationships with stakeholders_**
- Liaises with different business units to understand their business needs and how they relate to the distribution channels.
- Coordinates, balances, and aligns distribution requirements and quality of service to build brand presence and strength.
- Engages with stakeholders to understand and be able to resolve concerns and build sustainable relationships.
- Collaborates with stakeholders to plan and implement solutions to business challenges and keep them up to date on progress.
- Conceptualises communication plans as needed and ensure that messages are relevant and consistently framed and positioned across all communication channels and timeously delivered according to the communication plan.
- Measures, assesses, and presents results of communication efforts of every element or project to identify opportunities and learnings.
- Conducts market research, generates ideas, and makes recommendations accordingly.
- Acts as an expert adviser and provide astute marketing recommendations where applicable to stakeholders and colleagues.
- Participates in meetings and forums to share knowledge, encourages innovation and coordinates marketing initiatives.
- Uses stakeholder feedback to inform personal and service delivery improvements.

**_ Coordinates and optimises marketing and recognition projects_**
- Defines, plans, and delivers small and ongoing projects from start to completion within the scope, budget, agreed timelines and to specified quality requirements.
- Secures approval, manages timelines, and monitors budget for marketing material related to projects.
- Manages and takes accountability for deadlines and the production process.
- Supports senior team members throughout respective project lifecycles (from conception to post implementation