Head: Digital Marketing Production

Requisition Details & Talent Acquisition Contact
- 140840 - Busi Radebe
- Closing Date: 16 July 2025

**Job Classification**
- Job Family
- Marketing, Communication and Research
- Career Stream
- Marketing and Brand Management
- Leadership Pipeline
- Manage Others (MO)

**Job Purpose**

Additionally, the Head will ensure effective digital campaign execution across all owned channels, enhancing user experience through journey mapping, content strategy, and continuous optimisation to meet strategic and operational objectives.
- Job Responsibilities

**Develop enterprise-wide digital marketing production and delivery strategy**
- Provide input into the business plan and Integrated Enterprise Marketing Strategy
- Develop data driven KPIs and objectives in measuring digital marketing production and delivery contribution to ROMI
- Develop a digital production and delivery strategy & approach
- Lead, develop and deliver the digital marketing production and delivery strategy
- Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing production and delivery initiatives, in the short and long-term strategic horizons

**Establish guardrails**
- Contribute to the establishment of the digital marketing production and delivery guardrails and governance frameworks and communicate these across teams
- Collaborate with teams to ensure a single digital marketing production and delivery strategy is provided as input into the Enterprise Marketing Strategy
- Develop and continuously update digital marketing production and delivery policies, in line with digital marketing production and delivery strategy and guardrails
- Establish relevant governance forums to enable the digital marketing production and delivery capability

**Analytics & Insights**
- Collaborate with digital commercialisation, strategy, and marketing excellence teams to leverage actionable insights and formulate optimisation tactics
- Progress the delivery of the Digital Marketing Insights agenda across marketing teams
- Reporting for the Quarterly Business Review process and at other required intervals

**Advisory role**
- Provide an advisory role on digital marketing production and delivery
- Develop productive relationships with marketing centres of excellence and technology teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
- Stay abreast of digital marketing production and delivery best practice
Work with cross functional teams.

**People management**
- Develop a creative, customer-centric, data-led, and innovative digital marketing production and delivery team and culture
- Overseeing the execution of the digital marketing production and delivery team members development to meet strategic and personal goals.
- Continuously drive for optimisation and new ways of creating stronger impact

**People Specification**
- Essential Qualifications - NQF Level
- Advanced Diplomas/National 1st Degrees
- Preferred Qualification
- Post graduate degree in Marketing or Commerce, Digital Marketing Certification

**Minimum Experience Level**
- 3-5 years management in a marketing or related function

**Technical / Professional Knowledge**
- Digital Marketing
- Project Management
- Analytical Skills
- UX/ UI/ CX/ Journey Mapping
- Leadership Skills
- Technological Skills
- People Management Skills
- Client Centred/ Design Thinking
- Stakeholder Relationship Management
- Agile Way of Working
- Behavioural Competencies
- Business Acumen
- Digital Acumen
- Driving Execution
- Driving Innovation
- Strategic Planning
- Influencing
- High-Impact Communication
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_