Digital Brand Manager

2 weeks ago

Cape Town, South Africa Ad Talent Africa Full time

**WHO ARE WE**: A South African healthy quick-service restaurant brand situated in a leading health, fitness and wellness organisation. **WHO ARE WE LOOKING FOR**:A Digital Brand Manager, responsible for driving growth in the digital space with a strong focus on the app and E-Commerce. **WHAT WILL YOU DO**: - Developing and implementing comprehensive digital marketing programmes across all digital channels with a strong performance marketing strategy and execution plan - Developing and managing digital prospecting and marketing campaigns - Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey - Managing budgets and campaigns across all digital channels to drive strong return on investment - Ensuring successful planning, execution, optimisation for key traffic KPIs via paid, organic and own media channels - Identifying and testing new channels to continue to meet or exceed established critical metrics - Analysing the results and effectiveness of campaigns to deliver actionable insights, improvement, ideas, feedback and recommendations - Regularly monitoring user analytics and using these insights to drive strategies to acquire new customers and improve customer engagement - Relationship management of key partners to drive customer engagement and acquisition on partner platforms - Day to day management - Work closely with operational teams to ensure smooth weekly customer order process - Manage and liaise with the App team to create and execute campaigns/ promotions and lead for new launches - Day-to-day management - Work closely with customer care teams to ensure smooth weekly customer order process - Ensuring that marketing and communications adhere to agreed timelines **WHAT WILL YOU NEED**: - Minimum two years of related experience - Degree in marketing, passionate about digital marketing and consumer journeys - Prior experience as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels - Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights and recommendations - A goal-oriented individual and have excellent communication skills - Open minded, curious and a strong problem-solver - Comfortable to strategise a plan and execute a plan and operational get "stuck in" - Thrive in matrix environment and comfortable in building relationships with different stakeholders

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