PPC Specialist

1 day ago

Johannesburg, South Africa Ad Talent Africa Full time

**Who we are**:
An award-winning leader within the financial services industry.

**What we do**:
With over 1000 employees in 11 offices around SA, we aim to ensure our clients are taken care of. We provide them with solutions that are a cut above the rest and protect them and their families.

**What we are looking for**:
A skilled and dynamic PPC Specialist to manage our organisation's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing and optimising our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research and audience targeting.

**What you will do**:

- Conducting research and analysing data to identify the most effective keywords and targeting strategies for our PPC campaigns
- Developing, implementing and optimising PPC campaigns across platforms such as Google Ads, Bing Ads and social media channels
- Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximise ROI
- Monitoring and analysing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly
- Collaborating with other marketing team members to ensure consistency across all campaigns
- Staying up-to-date with the latest PPC trends and best practices and utilising this knowledge to continuously improve campaigns

**What must you have**:

- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Knowledge of Google Analytics and other analytics tools
- Bachelor's degree in Marketing, Advertising, or a related field is preferred
- Google Ads and Bing Ads certifications are a plus

We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.

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