Technical Marketing Specialist

3 days ago

Paarl, South Africa Mayfly Agri (Pty) Ltd Full time

**Minimum requirements for the role**:

- Must have a tertiary qualification in Agriculture or Sciences
- Must have AVCASA & BASOS certifications
- Minimum 5 years experience in agronomy, crop protection, BioSolutions and nutrition will be required
- Previous experience in biological products would be preferred
- Good communication and presentation skills, specifically in English and Afrikaans, with the ability to interface with internal and external stakeholders of all levels, will be required
- Must have a valid drivers license and be willing to travel
- Driving business support initiatives to reach budget in the region.
- Contributing to training programs and product presentations for sales teams, distributors and agents.
- Contributing to demonstration trials plan definition and driving trial implementation in the region.
- Collecting and presenting data from demonstration trials.
- Developing key accounts and a customer data base with key promotion activities.
- Conducting commercial trial work on all new bio-stimulant, biological remedies and crop monitoring systems.
- Developing, maintaining and advancing digital crop monitoring systems and programs within company strategic plan, such as satellite, drones, weather stations etc.
- Providing service and technical support to agents.
- Utilising relevant commercial and demonstration trial locations for marketing and demonstration days.
- Ensuring up to date knowledge of the markets and submarkets.
- Contributing to portfolio positioning strategy and continuous improvement in terms of value proposition statement.
- Assisting with the development of product training presentations and promotional material.
- Planning product launches and driving execution in the region.
- Identifying and suggesting new market opportunities.
- Contributing to product pricing strategy, including competitive analysis and differentiation.
- Recommending continuous improvement strategies for current labels.
- Identifying new uses for current products.
- Driving sales of all new products, in conjunction with the regional Commercial Manager.
- Providing input into general marketing strategies for the Northwest and Western Free State region.

**Salary package is highly negotiable depending on experience gained.

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