Brand Strategy Specialist
2 weeks ago
About us, purpose, experience and qualifications
**about us**:
- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing
**purpose**:
- To drive implementation of multiple-franchise or segment brand strategies; provide direction, expertise, advice and support in the implementation of brand strategies and business aligned creative outputs**experience and qualifications**:
- Minimum Qualification - Relevant Bachelors Degree
- Preferred Qualification - Relevant Postgraduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics or Finance
- Experience - 3 to 5 years experience in a similar environment, of which 1 to 2 years ideally at junior (entry level) management
- Additional Knowledge - Knowledgeof relevant marketing standards and methodologies
- Solution,develop and lead execution of strategic Marketing programmes, leveragingcapabilities of direct marketing, digital performance marketing, social mediamarketing, above-the-line, digital and traditional media and content marketing
- CRMsystems, databases, and marketing automation
- Digitalchannel programs and strategies:
- Creativeconceptualisation:
- MarketingBrand strategy development
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