Digital & Web Coordinator

2 days ago

Johannesburg, South Africa TotalEnergies Full time

Communication
- JOHANNESBURG-BIERMANN AV(ZAF)
- South Africa
- As a Digital and Web coordinator, you will be responsible for the following activities:

- Lead the development and launch of a differentiated digital customer offer and experience from concept to market
- Lead for customer-facing digital products in South Africa and support digital efforts in Namibia, Botswana and Eswatini
- Localize digital platforms and related systems aimed at: collection of customer information, creation of customer insights & engagement of customers for TotalEnergies marketing programmes
- Manages and advises on all aspects of Digital Platforms for the business
- Ensure continuous communication to all the stakeholders
- In collaboration with Retail, Lubricants, B2B & SFS plan digital marketing campaigns and maintaining TotalEnergies social media presence across all digital channels
- Ensure that digital strategies are set at an appropriate level of ambition given the role of digital in TotalEnergies group strategy
- Measuring and reporting on the performance of all digital marketing campaigns, assess against KPIs and provide recommendation
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies and identify the latest trends and technologies affecting our industry
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- To maintain and facilitate the online marketing communications function
- Website traffic report - highlighting unique visitors and tools used (i.e. mobile or desktop) to access the website and increase traffic to the website

**Context and environment**
- TheSouth African energy market is in a flux of change with amendments andimplementation of new acts. The petroleum industry operates within a regulatedframework. TotalEnergies Marketing South Africa is still a challenger brand incomparison to the competition.
- Ideally as a Digital & Web Coordinator, you will possess the following:

- Proven work experience in Digital Product Development, Digital Marketing
- Strong networking skills, both in and outside the business
- Deep experience in digital product management across all stages of the product lifecycle, including Agile delivery models
- and devising digital campaigns that engage, inform and motivate
- Up to date with the latest trends and best practices in online marketing and measurement

**Offer ID**
- 65617BR

**Metier**
- General Communication Resp, Specialized Communications

**Region, department, area**
- South Africa

**Employment type**
- Regular position

**Experience level required**
- Minimum 3 years

**Branch**
- Marketing & Services

**About us / company profile**
- Give your best to better energy and make the commitment with Total. With over 500-plus professions in 130 countries, we offer high safety and environmental standards, strong ethical values, an innovation culture and wide-ranging career development. Be part of the global team whose mission is already shared by
- 100,000 employees: to make energy better each and every day.

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