Customer Acquisition Lead/manager

We have an exciting** job** opportunity for a **Customer Acquisition Lead/Manager** to join a company that takes pride in developing cutting-edge iGaming platforms and work remotely in **Cape Town**. You will need to be a paid marketing expert as you will be responsible for the mid and bottom of funnel paid performance marketing activities of the business. This is a unique opportunity for a dynamic, highly talented, acquisition marketer with a proven track record in iGaming and an intimate knowledge of affiliate marketing, paid search and social, programmatic, web analytics, CRO and SEO.

Your key** job** responsibilities as the** Customer Acquisition Lead/Manager** in **Cape Town (Remote)** will include:

- Develop and deliver strategic recommendations and execute all acquisition marketing roadmaps - including PPC, other biddable media/display, paid social media (with social media team) and affiliates (with outsource partner)
- Contribute to development of the Marketing Budget and Forecast proposals, projecting market penetration and managing day-to-day spend across all media and channels
- Responsible for recommending/selecting and managing appropriate 3rd parties/agencies to assist in the delivery of the acquisition marketing strategy
- Responsible for delivery against targets with regular reporting on performance of all marketing activity on a daily/weekly/periodic basis and delivering findings and customer insight (with the marketing analyst) to the relevant business stakeholders
- Monitor, report and act upon competitor activity to ensure retained growth within the market share/share of voice in all relevant GEOs
- Responsible for ensuring that all media activity is sufficiently monitored, tracked, optimised and evaluated in order to monitor ROI
- Accurately record all acquisition-related purchase orders/bookings, media costs, bonus and promotional costs and other expenditure and report on a weekly and periodic basis
- Affiliate payment reconciliation and reporting

Requirements for this **Customer Acquisition Lead/Manager job** in **Cape Town (Remote)**:

- Proven track record as an acquisition or affiliate marketing manager, ideally been gained within one of the leading iGaming companies
- An excellent knowledge of Betting-on-Lottery, Casino, Sports book and Bingo products
- Very strong communications skills (written, verbal and presentational)
- Tactical knowledge of all major media, including web, mobile, social, search/PPC, SEO, CRM, affiliate and event planning
- Launching new products and services in multiple markets
- International experience, including hands-on “front-line” marketing experience in several markets
- Enhancing/extending a brand on an international scale, with a understanding of the principles of branding, messaging and communications in a highly competitive gaming market
- Experience in developing and executing media plans supported by strong creative executions
- Experience in directly managing and working with media, affiliate, CRO and creative agencies
- Strong organisational skills and experience of balancing multiple projects at once
- Experience of managing/auditing media and media agencies preferable
- Strong customer ethos and the ability to channel insight into profitable deliverables
- Strong traffic analysis and cost management/optimisation skills
- Advanced knowledge of iGaming channel mix across grey and regulated markets
- Strong Analytical skills, especially GA, Search Console and Affiliate BO (income Access)
- Excel
- Knowledge and experience of pixel tracking/reporting

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