Regional Marketing Manager

**About the job**

We are looking for an experienced marketer to lead all our South African marketing activities, from social media and digital campaigns to advertising and creative projects. You will report to the Chief Revenue Officer and work in close alignment with the South African General Manager.

**About you**

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. Responsibilities include developing the regional marketing strategy, managing the marketing budget and ensuring that all marketing material aligns with our global brand identity. Tracking and analysing the performance of advertising campaigns.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

**About us**

We are a fast-growing SaaS company with an office in South Africa (Johannesburg) and offices in the UK, France, Italy, Denmark and the US. We believe that efficient public transport is key to delivering positive, sustainable change.

Whether used to connect home and healthcare, education and employment, families and friends, cut emissions, boost the local economy, remove societal barriers and open new opportunities, our ticketing service aims to improve lives around the world.

Kuba is in the transport sector, but we are a provider of the technology that enables Ticketing-as-a-Service (TaaS). We offer cutting-edge ticketing technology coupled with broad practical sector experience to deliver Kuda's Clever-as-a-Service.

It's an exciting time to work at Kuba as we are accelerating into an incredible period of growth, and you'll have a chance to grow with us. Our clever team and core values drive everything we do at Kuba, and your career can be as clever as you are, with opportunities to create the development and progression you want. It's all there for the taking

Our people make us who we are. We encourage curiosity and creativity. So, use your clever to make an impact, influence our future, and take control of your career.

**Responsibilities**
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with various organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

**Requirements**:

- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- B degree in Marketing or related field.
- At least 3 years work experience in a related field.

**Benefits**
- Provident Fund
- Paid Time Off
- Training & Development