Ad Tech Implementation Specialist

Incubeta - who are we?

Incubeta was founded in 2001 and currently consists of 22 offices and 700 team members.

An Ad Tech Implementation Specialist is responsible for advising our international clients on the Google ad technology platforms that Incubeta resells (Google Marketing Platform, including Campaign Manager, Search Ads 360, DV360 but also the sell side platforms Google Ad Manager and Ad Exchange) as well as providing support services on a range of other tech platforms across the digital marketing landscape (including, but not limited to Incubeta's own product Seamless Search). Each T&S team member specialises in several tech platforms and/or services whilst maintaining a basic understanding of all of the platforms, in order to have a holistic view of the ecosystem.

You will assist clients with product integration as well as trafficking campaigns, troubleshooting and tech support, training clients and colleagues. Advising on best practices and recommended setups forms an important part of the role. Furthermore you should be able to traffic campaigns, troubleshoot various issues within the different platforms as well as train clients and colleagues from beginners to advanced level. As an Ad Tech Implementation Specialist, work closely with the account management teams in the various markets, as well as with the clients directly.

**Place Within Organisation**:

- Reports to the Head of Tech & Services in the Global Ops Team.
- Works internally with the Media Managers, T&S team, Media Consultants, Commercial Team and externally with clients.

**Tasks & Responsibilities**:
We are constantly adding new tech platforms and/or services that the Ad Tech Implementation Specialists focus on. Currently, they include, but are not limited to:
GMP Stack
- Streamlining GMP stack integrations.
- Providing clients with ad hoc or ongoing support (ranging from, but not limited to: network and campaign setup, tech support, troubleshooting, reporting, analysis and optimisations).
- Training and onboarding of clients and colleagues.
- Taking charge of projects and up
- and cross-selling opportunities (initiating, documenting, testing, executing, analysing results and distributing knowledge to the team and assisting team members).

CSS
- Assisting the UK CSS team with Comparison Shopping Service (CSS)-related tasks, including but not limited to:

- Quality assurance of campaign builds.
- Checking on campaign performance and advising on optimisation opportunities and/or feed issues.
- Setting up and improving on Datorama dashboard reports.

Feeds
- Troubleshooting Google Merchant Centre & Facebook Data Source issues.
- Scoping and/or troubleshooting basic issues relating to both feed maintenance & immediate errors.
- Independently managing own task workflows by prioritising effectively.
- Developing sound, efficient logic-based statements for automated maintenance.
- Data quality reviewing (QA).
- Implement and maintain inter-platform structures and workflow.

Boosted posts
- Creating promoted posts on a variety of social media platforms.
- Quality assurance of promoted posts and keeping track of errors.
- Ensuring error rate is kept within acceptable limits, flagging quality concerns with the Head of Tech & Services.
- Escalating other issues to the relevant account manager(s).

**Knowledge And Experience**:

- At least 3-5 years experience within the digital industry
- Tech Savvy: you pick up new technology quickly and have intermediate knowledge and experience with programmatic media buying
- Experience and passion for online marketing
- Strong knowledge of and practical experience in the majority of the GMP stack (CM, DV360, SA360, Google Ad Manager and Ad Exchange)
- Knowledge on GMP product integration
- An understanding of API integrations and external reporting platforms is beneficial
- Knowledge of Google Ads preferable
- Able to operate within grey areas and without clear direction
- Experience in stabilizing high-pressure situations & tight deadlines
- Experience in working within a fast-paced global team
- Experience in working directly with operational & commercial teams. A clear understanding of digital commercial models and being able to work with commercial teams
- Outstanding ability to think creatively & strategically within the digital marketing space
- Project Management experience - You can work independently and prioritise multiple projects
- You are a great communicator, with the ability to talk with clients and other partners
- You are a self-starter that seeks knowledge and expertise in digital media buying
- Thinking ahead & being able to identify areas of improvements within for clients
- Ability to understand the customer's key business & marketing challenges and translate this into how you can achieve these goals by working with the media buyers, media consultants and publishers
- Ability to be entrepreneurial and to create own opportunities
- Strong ability to prioritize and manage own time