Head Of Ad Tech

1 week ago

Cape Town, South Africa Mindworx Consulting Full time

Key Responsibilities : Strategic leadership and vision Develop and execute a comprehensive ad tech strategy aligned with business growth objectives and revenue targets Drive innovation through AI, machine learning, and automation to optimise targeting, creative execution, and campaign performance Lead digital transformation initiatives and establish best practices for programmatic advertising operations Identify emerging market opportunities in new platforms, ad formats, and programmatic channels Technical platform management Architect and maintain enterprise-wide ad tech platforms supporting both programmatic and managed service advertising Oversee integration and optimization of DSPs, SSPs, DMPs, and ad exchanges for maximum efficiency and ROI Implement advanced audience targeting capabilities Ensure robust data management, privacy compliance, and brand safety across all advertising initiatives Team leadership and development Build, lead, and mentor a high-performing team of ad tech engineers and programmatic specialists Foster cross-functional collaboration with marketing, creative, product, data science, and engineering teams Establish clear performance metrics, career development pathways, and operational excellence standards Drive knowledge sharing and continuous learning in the fast-evolving ad tech landscape Revenue growth and partnerships Drive user acquisition, retention, and engagement through high-impact advertising strategies Manage strategic relationships with key ad tech vendors, agencies, and technology partners Scale programmatic practices to maximise revenue Present performance insights and strategic recommendations to senior leadership and key stakeholders Required Qualifications, Experience, and Competencies Education and experience Honours degree in Computer Science, Engineering, Mathematics, or related field At least six years of progressive experience in digital advertising, ad tech, or programmatic advertising Minimum four years in senior leadership roles managing ad tech teams and P and L responsibility Proven track record of scaling ad tech operations and delivering significant revenue growth Industry knowledge Deep understanding of digital advertising trends, including CTV / OTT, mobile, video, and emerging ad formats Experience with AI / ML-driven automation tools and predictive analytics for advertising optimisation Knowledge of brand safety tools, fraud prevention, and ad quality management systems Understanding of attribution modelling, multi-touch attribution, and measurement frameworks #J-18808-Ljbffr

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