Community Manager

2 weeks ago

Sandton, South Africa TBWA South Africa Full time

**Responsibilities**:
Strategic Input:

- Develop and implement the overall social media strategy in consultation with the client and digital team.
- Collaborate with the Content Lead, Strategists, and Creative Directors to ensure campaign viability, strategic soundness, and adherence to best practices.

Operational:

- Prepare monthly social media calendars, coordinating with Content Leads and Strategists.
- Ensure timely client approval of proposed plans.
- Roll out Always-On plans creatively and on schedule.
- Collaborate with creatives to implement social media elements for campaigns.
- Manage and fulfil social media competitions.
- Monitor social media channels for community management and engagement, responding promptly to comments and messages.
- Organise and execute community engagement initiatives to foster a strong online community.
- Attend and present social status updates in weekly client meetings.
- Develop and evaluate the effectiveness of campaign hashtags and identify opportunities within popular culture.
- Implement ad hoc client social media requests efficiently.
- Identify innovative methods to enhance social media following, engagement, click-through rates, and execution.
- Maintain effective communication with team members and clients.

Reporting:

- Prepare accurate campaign reports post-campaign period, collaborating with the data analytics team.
- Extract key learnings and provide recommendations for future campaigns.
- Evaluate and adjust strategies based on monthly report findings to meet KPI's.

Training:

- Ensure continuous awareness of social best practices, trends, and new formats.
- Keep abreast of new formats and platform training programs for Twitter, Facebook, Instagram, TikTok, and YouTube.

**Requirements**:
**Experience**:

- Minimum of three years of professional experience developing social media strategies and community management.
- 3 to 5 years’ experience in a creative agency.
- Proficiency in PowerPoint (or Keynote) and the Microsoft Office suite.
- Proficiency in Social Media tools such as Sprout.

Qualifications:
A bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred, with a specialisation in Social Media Marketing.

Skills and Attributes:

- A strong passion for and knowledge of all aspects of social media.
- Experience in the telecommunications industry is advantageous.
- Proficient in social copywriting.
- Ability to work both independently and within a team.
- Excellent business professional communication and client presentation skills.
- Creative flair and a keen interest in crafting effective social plans aligned with client objectives.
- Understanding of the digital ecosystem and its relationship with social media.
- Quick learner capable of managing multiple tasks with changing priorities.
- Innovative thinker, collaborative team player, and effective communicator.
- Strong analytical, reporting, and time management skills.
- Exceptional verbal and written communication abilities.
- Knowledge of and experience in social media marketing across various platforms including Facebook, Twitter, TikTok, YouTube, Pinterest, and Instagram.

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