Digital and Social Media Specialist

1 week ago


Midrand, South Africa Rectron Full time

A unique opportunity to be the go-to digital marketing expert to the ICT industry. Rectron’s core customer base is made up of resellers, system integrators, managed services providers, e-tailers and retailers across Southern Africa. Our customers serve small and medium enterprises, consumers and corporations.

**Education/Qualification, Skills and Experience**
- Degree in Digital Marketing or related field
- 3 to 5 years in a similiar role
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Must have experience in optimising landing pages and user funnels
- Proficiency with required desktop publishing tools, including Adobe Master Collection

Skills & Competencies
- Digital Marketing
- SEO
- Data Analysis
- Social Media
- Google Analytics
- Project Management
- Excellent analytical and project management skills
- Excellent written & verbal communication skills.
- Creative thinker and problem solver.
- Thrive in matrix environments and are adept at building relationships with different stakeholders.

**Primary Objectives**:

- Build and manage the digital marketing solution vision and technical roadmap, delivering process enhancements and solutions on time and at a quality essential to supporting business marketing objectives.
- Creating content marketing and working with design teams to create suitable content for each stage of a customer’s digital journey.
- Manage and optimise all the company portal websites and all company social media platforms.
- Lead strategic technical initiatives within the group, partnering with developers to optimise web traffic, conceptualize and produce web content and promotional campaigns.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Capture business needs across Business Units and translate those needs into processes, technology and data solutions capable of scaling to meet demand.
- Identify and integrate solutions across CRM, marketing tech, advertising tech and supporting solutions focused on streamlining operations and ensuring data efficacy for accurate targeting and measurement.
- Oversee overall governance of data and data analytics across the marketing organization, systems and tools.
- Manage migrations and lead continuous improvement of data governance and data integrity.
- Manage vendor relationships directly or in partnership with other stakeholders ensuring that the vendor is aware of and operating in line with Full Circle business needs and expectations.
- Create and manage training programs for systems and tools ensuring team members know how to leverage the solutions to meet their objectives and streamline their work.
- Develop and maintain strong internal relationships with Product Managers, Stakeholders, nurturing an enablement environment where team members look to you for solutions to streamline their work and improve overall program performance.
- Advocate for solution and process adoption across the group, partner with leaders and team members to infuse solutions into their work and make improvements in marketing data and measurement.



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