Ooh Specialist

3 days ago

Johannesburg, South Africa Mindshare Full time

**Purpose**:The OOH Specialist plans, executes, and manages OOH campaigns. He/she is accountable for campaign strategy & planning, target audience identification, budget setting, media planning, vendor negotiation & implementation.

**Media**:

- Use Industry Research to motivate and rationale OOH in OOH Strategies & Proposals
- Drive innovative and sound strategic thinking in OOH strategies and OOH proposals
- Be responsible for quality control when generating media proposals
- Respond timeously on OOH Briefs
- Generate media plans for Out of Home on the account.
- Be responsible for all subsequent revisions of OOH Media Plans
- Negotiate best value in terms of rates
- Ensure all media has been booked and secured
- Generate post campaign analysis and reports
- Attend client media statuses where relevant

**Implementation**:

- Ensure streamlined and effective implementation of OOH campaigns.
- Liaise with print suppliers / Media Owners to get the best rates on print and oversee the production process, when required.
- Produce Chaselists, flighting recons and site bibles timeously and correctly.
- Work closely with OOH Buyer to ensure all processes are followed efficiently and documentation is accurate, up to date, saved on shared drive and loaded onto Navision.

**Finance**:

- Understand the necessary financial processes
- Ensure all processes are followed in accordance to the admin and financial requirements on the account.
- Ensure monthly billings are aligned with what is loaded on the Navision system and what is on the media plan
- Ensure monthly billings are aligned with what is loaded on the Navision system vs what is being paid

**Team and work management**:

- Maintain key Supplier, Agency and Client relationships
- Ensure Client satisfaction by delivering against and exceeding Client expectations.
- Participate in regular overall status meetings with teams
- Attend all relevant internal training sessions
- Keep up to date with new media opportunities / changes to Out of Home media
- Understand where we can gain efficiencies through portfolio buys
- Address industry issues / other red flags
- Attend industry meetings - gain info that could impact on our deliverables and action
- Be familiar with all trading requirements and aim to meet such as far as possible
- Minimum 5 years’ work experience in a OOH role.
- Experience working at a Media Agency preferable.
- Intermediate MS Office skills including Excel and PowerPoint
- Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
- Result-oriented with strong communication and analytical skills.
- Ability to work within a fast-paced deadline driven environment.
- Analytical and problem-solving skills.
- Strong understanding of the media landscape.
- Understands business principles and good practice.

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