Conversion Optimisation Manager

2 weeks ago


Johannesburg, South Africa Nedbank Full time

**Job Classification**
- 142087
- Job Post End Date: 22 September 2025
- Job Family
- Marketing, Communication and Research
- Career Stream
- Marketing and Brand Management
- Leadership Pipeline
- Manage Self: Technical (MST)
- FAIS Affected

**Job Purpose**

**Responsibilities**:

- Develop and execute A/B testing and multivariate testing strategies to improve website performance and user experience.
- Translate Digital Experience Analytics behavioural insights (e.g. rage clicks, scroll patterns, engagement depth) into actionable A/B tests and personalisation strategies
- Define test hypotheses, success metrics, and audience logic for personalised content.
- Utilise Adobe Target to create, manage, and analyse personalised content and experiences for website visitors.
- Collaborate with campaign, audience (Martech), and analytics teams to prioritise optimisation opportunities.
- Collaborate with marketing, design, and development teams to implement test variations and track performance metrics.
- Analyse test results and provide actionable insights to stakeholders for continuous improvement.
- Maintain documentation of testing processes, results, and best practices.
- Stay updated with industry trends and best practices in A/B testing and personalisation.

**People Specification**

**Required Skills and Qualifications**:

- **Proficiency in Adobe Target**: Extensive experience in setting up and managing A/B tests, multivariate tests, and personalised content using Adobe Target.
- **Adobe Products**: Familiarity with Adobe Analytics, Adobe AJO, and RTCDP — and how they intersect with targeting
- **A/B Testing Expertise**: Strong understanding of A/B testing methodologies, statistical analysis, and best practices.
- **Data Analysis**: Ability to analyse data from tests and provide actionable insights. Proficiency in tools like Google Analytics, Adobe Analytics, or similar.
- **Technical Skills**: Basic understanding of HTML, CSS, and JavaScript to implement and troubleshoot test variations.
- **User Experience (UX) Optimisation**: Knowledge of UX principles and best practices to enhance website usability and engagement.
- **Project Management**: Strong organisational skills with the ability to manage multiple projects and meet deadlines.
- **Communication**: Excellent verbal and written communication skills to collaborate effectively with cross-functional teams and present findings to stakeholders.
- **Storytelling**: Data-driven nature - Craft compelling performance narratives.
- **Problem-Solving**: Strong analytical and problem-solving skills to identify issues and develop effective solutions.
- Preferred Qualifications:

- Experience in the digital marketing of financial services.
- Familiarity with other Adobe Experience Cloud products.
- Certification in Adobe Target or related fields.
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_



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